Accounting & Marketing

A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers "the four Ps" of marketing: product, price, place, and promotion.

Accounting principles are the rules and guidelines that companies must follow when reporting financial data. The Financial Accounting Standards Board (FASB) issues standardized set of accounting principles in the U.S referred to as generally accepted accounting principles (GAAP).

While living in beautiful Vienna, a good friend of mine decided to visit me. We took advantage of these days to catch up, submerging in long and exciting conversations about our lives, leaving myself and my partner at the time thirsty for new experiences in that amazing city that she kept bragging about London. A few days after, we found ourselves deciding to search for opportunities in the UK. After going through very long list of decisions to make, we finally landed and I arrived to Hult, to start a new life journey.

The accounting and financial management professions have never been so challenging and important. In a demanding, changing and complex world your role is critical in maintaining the credibility. And, as you’re aware, credibility is necessary for convincing market participants, governments and society.

Our findings suggest that banks’ use of the LLP to manage earnings is more limited when they have access to alternative earnings management tools and when they engage an auditor with more industry knowledge. Our results should be informative to regulators, members of the banking industry, and academics interested in the earnings management behavior of banks.