Accounting & Marketing

Associate Professor, Finance, Michigan, Eastern Michigan University, United States

Publications

• Editor’s Note   
  Marketing a Strategy for Startups
  Author(s): George Macloyd*
  
  A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers "the four Ps" of marketing: product, price, place, and promotion... Read More»
  

  Abstract HTML PDF