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Accounting & Marketing

ISSN: 2168-9601

Open Access

Marketing-Accounting-Finance Interface

Historically, accounting and finance have been recognized to be the two most closely related business areas for both professionals and academics. How financial reporting of accounting items is relevant to market value has been a longstanding topic for accounting researchers.

Related Journals: Journal of Accounting and Public Policy, Journal of Accounting Education, A model of green bank marketing,
Australasian Marketing Journal, European Journal of Marketing

Conference Proceedings
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