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Accounting & Marketing

ISSN: 2168-9601

Open Access

Marketing management

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

Related Journals:  Australasian Marketing Journal, Industrial Marketing Management, Advances in Accounting, A model of green bank marketing

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Citations: 136

Accounting & Marketing received 136 citations as per google scholar report

Accounting & Marketing peer review process verified at publons

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