Below are the list of articles published in Accounting & Marketing that have been cited by eminent researchers all around the world.
Credit Crisis with Focus on Level Three Valuations and FAS 157: Analysis and Recommendations for Change |
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On Teaching Marketing Strategy: Looking to the Future |
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Polarization of Marketing Theory: Fueling the Quest for Scientific Marketing Truth |
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Application Driven Theory: Rigorously Combining Applied and Basic Research Relevant To Accounting and Marketing |
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Hybrid Systems and Adaptive Foraging Multi-Agent Approaches Towards Strategic Marketing Decision-Making |
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Changes in Accounting Rules Call for Rapid and Reliable Source of Information |
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Participatory Decision Support Systems, Marketing and Sustainability |
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The Quality of IFRS Financial Reporting |
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Internet Growth & the Accounting Profession |
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Impact of Organizational Change on Corporate Performance: The Case of Spin-Offs |
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Stock Return Predictability: Risk Premium or Dividend Growth? |
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A Different Coding of Assessment Scales |
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Marketing-Accounting-Finance Interface: The Role of Chief Marketing Officer |
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Can Marketing & Accounting Coexist in Harmony? |
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Management Accounting Change in Developing Countries |
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Communication about Environmental Information: What Drives the Effect on Income Smoothing as Proxy of Earnings Quality? |
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Economists’s Social Responsibility |
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Marketing Costs in Accounting Measurements |
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Making Better Marketing Decisions Faster with Accounting Data |
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The 21st Century Trade Union Challenges in India |
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Healthcare Spending and the Affordable Care Act |
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Earnings Management and Myopic Marketing Management: Differential Metrics and Emphases |
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Research Opportunities in the Bond Market |
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Challenges of IFRS in GCC Countries: Issues of Adoption and Compliance |
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Management Control System Style and Management Accounting Techniques Adoption |
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How the Libyan Context can Shape Corporate Social Responsibility Disclosure in Libya |
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From Business Strategy to Accounting and Marketing Practice |
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Time-Series Properties of Earnings and Reporting Strategy of Earnings Surprise |
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Exploring the Disclosure of Intellectual Capital in Ghana: Evidence from Listed Companies |
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Detecting Fraud in Accounting and Marketing |
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The Growth of the Automobile Industry |
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The Effect of Fundamental Determinants on Voluntary Disclosure of Financial and Nonfinancial Information: The Case of Tehran Stock Exchange |
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The Effect of Country of Origin Image on Purchase Intention: A Case Study on Bahir Dar University Instructors |
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Price Elasticity of Electricity Demand in Iran Based on Computable General Equilibrium Model |
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Why Indian E-Retailing Market is Still a Partly Success and a Partly Failure Story? |
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Corporate Social Responsibility towards Employees (Case of Kingfisher Airlines and Jet Airways) |
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The Impact of Positive Word-of-mouth on Store Brand Purchase Intention with Mediated Effect of Store Image and Perceived Risk towards SBs |
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Does Positive Word of Mouth Influence on Regular Customers when Buying Store Brand? |
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Electronic Commerce: Future Research |
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International Financial Reporting Standard (IFRS): Prospects and Challenges |
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Do Small Capital Markets Recognize Differentiated Corporate Governance Structure? Evidence from the Indonesian IPOs |
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A New Approach of Measuring Earnings Quality in Islamic Banks |
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Study of the Impact of Knowledge Deployment and Appetite for Change on Work |
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Theory of Conservatism and Value Relevance of Accounting Information |
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Introducing the Semantic Organization Model for the Assessment of Social Media: Accuracy and Relevance of On-line Reviews |
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The Study on Female Undergraduates' Attitudes and Perceptions of Entrepreneurship Development (Comparison Public and Private Universities in Ethiopia) |
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The Effects of Sarbanes-Oxley on Reporting Profits |
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Examining the Impact of Add-on Product Features as an Inferential Cue |
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International Financial Reporting Standards: A Frame Work |
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Service Quality Gap Analysis: Comparative Analysis of Public and Private Sector Banks in India |
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Audit Committee Effectiveness: Relationship with Audit Committee Characteristics and Interaction with the Internal Audit Department: Case of Egypt |
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Portfolio Management |
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Accounting for Goodwill and Manipulation |
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A Comparative Analysis of Male and Female Consumer Behaviour Factors for their Cosmeceutical Products Types |
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Marketing Ethics Practices of Small Businesses and their Effect on Consumer Purchase Intention: An Empirical Investigation from Addis Ketema Sub-city |
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Medical Devices Service Life Cycle Cost Management in Al Karak Hospital as a Case Study |
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Financial Stability of Islamic Banks in the MENA Countries during Financial Crisis and Political Uncertainty: An Emperical Investigation |
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A Review of Corporate Social Responsibility: SingTel Touches Lives |
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Contemporary Developments in Business and Management Steel Industry |
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Research Study on Impact of Effective Management on Growth of Small Firms: A Study of South Punjab (Pakistan) |
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Impact of Akaki Small-scale Irrigation Scheme on Household Food Security |
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International Financial Reporting Standards (IFRS) Adoption on Financial Decisions |
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Painful Barbie in a Global Marketing Perspective |
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The Analysis of Marketing Milk Factories and Effects on Customers Behaviours Mechanism |
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An Investigative Model of Marketing Expansion Strategies: PPL Shipyard, Singapore |
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XBRL: Towards an Unified Taxonomy |
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Success Measure for Statistical Failure of IT Projects No Cure, No Pay |
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A Study on the Socio Economic Profile Performance of Micro Enterprises Runs by Women Self Help Groups in Madurai, Ramnad and Dindigul Districts of Tamil Nadu |
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A Study on SMEs in Turkey with Alternate Financial Sources from Developing Countries |
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An Empirical Study of Changing Behavior in the Jewellery Market |
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The Role of Innovation in the Segmentation Process |
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Standardized Versus Localized Strategy: The Role of Cultural Patterns in Society on Consumption and Market Research |
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An Empirical Analysis on Asset Quality of Indian Banking Industry - Nonperforming Assets to Advances |
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Corporate Governance and Financial Performance of Listed Deposit Money Banks in Nigeria |
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Book Review - How to use the Internet to Earn US Dollars in Your Pajamastm |
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Book Review Cara Mudah dapat Pinjaman Bisnes (Malay Version) |
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Humanity Diffusion |
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The Credibility of the Somali Central Bank: Independence, Transparency, and Accountability |
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Changed Scenario for Managers |
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Enhancing Accounting Information Systems to Facilitate Supply Chain Management between Supermarkets/Suppliers: The Case of Saudi Arabia |
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Influence of Pharmaceutical Marketing on Prescription Behavior of Physicians: A Cross-sectional Study in Bangladesh |
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Marketing of Tourism Services and Employment Generation in MaduraiRegion: A Study |
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Performance of Entrepreneurs and Enterprise Involvement Runs by Women Self Help Groups in Madurai, Ramnad and Dindigul Districts of Tamil Nadu - A Study |
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Gold and Oil Prices Versus Stock Exchange: A Case Study of Pakistan |
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Stock Volatility Consequences when Using the Equity Method in Parent Company |
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Exchange Rate Exposure of Indian Firms Using Capital Market Approach |
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Impact of Financial Performance and Growth Opportunities on Success or Failure of Companies: Evidence from Tehran Stock Exchange |
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A Study on: Attitude of Indian Customers towards Smartphones of Android and Windows Version |
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How to Make India a Financially Literate Country Strategies |
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Managerial Time Management |
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Marketing of Financial and Banking Products: An Example fromBangladeshi Bank |
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Social Capital and International Business Networks: The Case of a Fair Trade Organization |
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The Delicate Interface between Management Accounting and Marketing Management |
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How Advertising Intensity and Promotion Costs Effect Operating Profit in Four Type Indonesian Banking Industry |
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Blue Ocean Strategy in Saudi Arabia Telecommunication Companies and Its Impact on the Competitive Advantage |
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International Trade Unions: Political View and Changing Face of People Management |
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Effects of Terrorism on the International Business in Nigeria |
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Factors Influencing Tax Stamp Purchases in Ghana: A Case of Twifo-AttiMorkwa Sub-tax District |
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Significance of Foreign Direct Investment in the Economic Development of Pakistan and Afghanistan |
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Perception of Social Values and Its Role in Controlling Corruption Geniein Peshawar Region |
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The Impact of the Audit Quality on that of the Earnings Management: Case Study in Tunisia |
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Lack of Security: A Major Phenomenal of Brain Drain in District Swat, Khyber Pakhtunkhwa, Pakistan |
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The Timeliness of State and Local Governments by GASB: An Evaluation of Efficacy of Financial Reports |
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Are All Bank Acquisitions Equal? The Impact of Bank Mergers and Acquisitions around the 2007-2009 Financial Crisis: Evidence from TARP |
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Outsourcing In-bound Call Centers: Impact on Customersâ Service Experience |
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Accounting in the System of Market Economic Mechanism |
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Place of Accounting in Providing Economic Safety to the Enterprises (Company) |
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Consumer Acceptance of Online Shopping in Cameroon: ComparingDifferent Types of Product. |
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Internet Banking, Customer Perceived Value and Loyalty: The Role of Switching Costs |
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A New Marketing Paradigm for Creating Global Efficiency and Competitive Advantage of Countries |
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The Impact of Electronic Word-of-Mouth on Online Impulse Buying Behavior: The Moderating role of Big 5 Personality Traits |
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Internationalization Strategies for Global Companies: A Case Study of Arla Foods, Denmark |
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Marketing Problems Encountered by First Generation Entrepreneurs - A Study with Reference to Madurai in Tamilnadu |
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Impact of Oil and Gold Prices on the Stock Exchange of Bombay: An Evidence from India |
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An Empirical Study on the Dynamic Relationship between Crude Oil Prices and Pakistan Stock Market |
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City Marketing and City of Tangiers: Case of National Film Festival in Tangiers – Morocco |
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Adoption and use of IFRS: Evidence from Brazil |
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The Success of CRM |
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The FIBRAs as a Tool for Investment Diversification in Mexican Hotel Sector the Case of FIBRA Inn |
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The Failure of Neoliberalism: Unfounded Assumptions And the “Colombo’s Egg”. |
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The Impact of Consumer Confidence and Store Attributes on Store Satisfaction and Store Loyalty |
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Statistical Analysis of the Core Determinants Influencing the Consumers Brand Preference in Generalization of Bath Soaps |
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Effects of Debt on Value of a Firm |
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The Impact of Unprofitable Customer Abandonment on Current Customers’ Exit, Voice, and Loyalty Intentions: An Empirical Analysis |
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Impact of International Oil Prices on the Stock Exchange of Malaysia and Turkey |
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Marketing Future and Future Markets |
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Vive La Difference! |
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Dynamics of the Exchange Rate in India |
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The Causal Relationship between Inflation and Economic Growth in Nigeria |
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Effect of Terrorism on the International Business in Pakistan |
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Neojiba: The Steam Boat Model and a Lesson in Operational Learning |
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Impact of Human Resource Management on Organizational Performance |
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Do Growth Opportunities Influence the Relationship of Capital Structure, Dividend Policy and Ownership Structure with Firm Value: Empirical Evidence of KSE? |
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Impact of Workload and Job Complexity on Employee Job Performance with the Moderating Role of Social Support and Mediating Role of Job Stress: A Study of Travel agencies in Rawalpindi, Islamabad and AJK |
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The Impact of Relational Dynamics on Students’ Loyalty and the Mediating role of Students’ Satisfaction in Higher Education Sector |
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City Marketing and City of Tangiers: Case of National Film Festival in Tangiers Review |
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Financial Reporting Practices in the Insurance Company in Bangladesh: An Evaluation of the Implementation of IFRS 4, Insurance Contract |
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The Effect of Social Media on Tourism Consumer Adoption Intention: Evidence from Urumqi |
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Examining the Differential Effects of the Influence of Print and Electronic Advertising on Purchasing Decisions of Tertiary Students in the Cape Coast Metropolis |
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Effect of Interest Rates on Business Investment Performance of Selected Commercial Banks in Kisii Town, Kisii County, Kenya |
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Change in Bank Equity Stakes before Merger Completion |
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The Impact of Brand Awareness on the Consumers’ Purchase Intention |
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ATTITUDE: An International Threat |
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Role of Technology Business Incubators to Nurture Entrepreneurship: A Study on Pakistani Universities |
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The Impact of Terrorism on Foreign Direct Investment in Jordan |
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Performance Evaluation of Iranian Banking Industry through CAMELS Framework |
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Customer Experience Two Incidents and One Lesson |
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Management Accounting Systems in New Zealand Regional Family Businesses: Organisational Identity and Strategic Alignment |
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Claims of Global B-Schools: A Stethoscopic Study |
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Marketing Strategies and Nigerian Nation’s Development: A Study of Pipelines & Products Marketing Company Limited (1997- 2015) |
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The Importance of Training and its Impact on the Performance of Employees in Banking Sectors of Abu Dhabi, Dubai - UAE to Raise Efficiency: A Field Study on UAE banks |
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A Study on Factors Affecting Purchase Decision Based on Awareness, Affordability, Adoptability and Availability of FMCG products in Rural India |
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Reducing Complexity in an Accounting System by Using the REA Data Model to Design a Relational Database |
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Developing Personal Financial Planning as an Academic Discipline |
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Online Shopping Behaviours on Apparel Products in a Cameroon Context: Understanding the Relationships between Shopping Orientations, Gender, Online Information Search and Online Purchase Behaviour |
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Assessing the Impact in the Growth of Social Media in Cameroon and User Experience: The Case of Facebook |
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The Paradox of Variables’ Effects on Channel Type |
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A Study of the Socio-Cultural Factors That Influence Algerian Consumer Attitude towards Insurance Products |
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Activity-Based Costing: Helping Small and Medium-Sized Firms Achieve a Competitive Edge in the Global Marketplace |
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Impact Of Perceived Risk On Online Impulse Buying Tendency: An Empirical Study In The Consumer Market Of Pakistan |
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Fidelity Behaviour of Very Small Craft Enterprises Customers |
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The Effect of Emotional Intelligence on Employee’s Job Performance: the Moderating Role of Perceived Organizational Support |
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The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality |
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Panel Researching in Study of the Competitive Environment in Clothing Market |
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Brand Avoidance Motivators Stimulate to Brand Equity in the Mediating Role of Brand Hate: A Case of Smartphone Industry of Pakistan |
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Auditor’s Professional Specialization Role in Reducing the Potential Negative Effects of Mandatory Audit-Firm Rotation on Audit Quality |
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The Positive Effect of Contradictory Information: The Effect of Verbal/ Nonverbal Discrepancy on Brand Attitudes in the Short Term and the Long Term |
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Factors Affecting the Acceptance and Functioning of Foreign Subsidiary Performance: Examining Environmental Conditions and Corporate and Ethical Legitimacy |
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Investigation the Effect of Country-of-Origin on Consumer Perception and Purchase Intention of Luxury Brands: Case Study - Luxury Branded of Switzer Watches |
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The Mediating Role of Product Familiarity in Consumer Animosity |
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Impact of Emotional Intelligence on Turnover Intentions: The Role of Organizational Commitment and Perceive Organizational Support |
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Nigerian Shoppers/Consumers Preferences for Foreign and Domestic Products: Case Study of Clothes and Shoes |
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Analysis of Trends in the Effect of Online Marketing on the Traditional Kirana Stores and Their Tackling Strategies |
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Economic Trend: A Quest of Development and Growth |
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Managing the Stress of Caregiving: A Guide for Consumers and Financial Advisors |
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Effect of Tax Evasion on Economic Development of Yobe State, Nigeria |
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A Comparative Study on Corporate Diversification and Firm Performance across South Asian Countries |
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Understanding the Top of the Mind Awareness/Brand Preference Congruence in Prospective Hospital Patients through Discriminant Analysis of Aaker’s Brand Equity Model |
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Editor s Notes on Volume 6, Issue 4 |
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The Asymmetric Effect of Sex Role Orientation on Japanese Family Purchase Decision Making |
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Approval and Introduction of the International Financial Reporting Standards (IFRS) in Georgia: Challenges and Perspectives |
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Consumer Skepticism towards Advertising on Television Media |
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The Impact of Management Ethics on Stock Performance in Malaysia |
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Investigating the Relationship between Over-Valuation Stock Price and Debt Costs of Companies with Financial Health Based on Black, Scholes and Merton (BSM) Model |
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Does International Financial Reporting Standards (IFRSS) Adoption Affects Banks’ Asset Quality in Nigerian Banks? |
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Determinants of Capital Adequacy Ratio of Deposit Money Banks in Nigeria |
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Role and Significance of FDI (Outward) in Indian perspective An Analysis: Post Demonetization Period |
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The Effect of Environmental and Social Corporate Governance on the Financial Performance with Special Focus on the Egyptian Private Sector Companies within Egx30 |
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Role of Digital Marketing in Retail Fashion Industry: A Synthesis of the Theory and the Practice |
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Does Organizational Culture Effect on Association Between Intellectual Capital and Cost Characteristics? |
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The Antecedents of Category Management towards Customer Enhanced Services and Effects on Customer Satisfaction in Pharmaceutical Retailing: A Study with Special Reference to Medical Shops (Drug Stores) at Kanchipuram Town |
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Cost Control: A Fundamental Tool towards Organisation Performance |
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A Conceptual Study of Marketing Strategy and Development of SME |
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Impacts of ATM Services on the Customers Saving/Withdrawal Rate in the Commercial Bank of Ethiopia, Akaki Branch |
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The Calculation of the Remaining Results of Operations of Statements Financial and Cooperative Performance on KSP Usaha Jakarta Branch Office |
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Marketing Research: Personal/Face-to-Face Interviews and Computer-Assisted Personal Interviews |
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The Cultural Aspect of Differences in Company Performance across Countries: Gray’s Accounting Values Contribute more than Hofstede’s Original Cultural Dimensions |
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Work as Motivator |
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Siemens Healthineers - A Risk Assessment |
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Effects of Accounting Information System Adoption on the Financial Performance of Commercial Bank in Nigeria |
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Jaguar Landover: A Traditional English Car Manufacturer in Indian Hands-A good deal? An Evaluation |
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Consumer's Beliefs and Attitudes toward Green Marketing in Bangladesh |
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The Emissions Scandal in 2015/16 and its Impact on the Worldâs Biggest Automobile Manufacturer, Volkswagen AG |
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Data Privacy Issues and Possible Solutions in E-commerce |
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Measuring Level of Voluntary Disclosures of Banks Listed in Bahrain Bourse |
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Empirical Study of Impact of Promotion of Store Brands (Private Labelled) in Chain Stores in Pakistan |
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How Does Firm Characteristics Affect the Choices Dividend Payout? Evidence of Firms Listed in the Tunisian Stock Exchange |
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The Role of Internal Control System in Mitigating Embezzlement and Payroll Fraud in Small and Medium Enterprises (SMES) in Obio/Akpor Local Government Area of Rivers State |
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Online Brands and Social Media Communities How Brands Can Engage and Establish Relationships with Customers via Online Brand Communities |
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Influence of Brand Attitude on Purchase Intention of Modular Kitchen in Chennai City |
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Strategy of Action of Uzbekistan on the Development of Export of Textile Products |
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The Identity of Brand with its Influenceable Character on Client Choices of Predominant Restaurants Accra as the Lens |
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The Effectiveness of Artificial Credit Scoring Models in Predicting NPLs using Micro Accounting Data |
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Predicting Trend of Stock Prices by Developing Data Mining Techniques with the Aim of Gaining Profit |
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The Characteristics of the Board of Directors and their Impact on the Delay of the External Auditor's Report by Applying to Companies Listed on the Egyptian Stock Exchange |
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Impact of Product Level Factors (Negative Past Experience, Unmet Expectations and Perceived Deception) on Brand Avoidance and the Mediating Role of Brand Hate |
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Stock Market Reaction to Impairment Announcement of Listed Manufacturing Companies in Sri Lanka |
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The Evolution of Non-Performing Credit Limits During Crisis Period, Using Unique Accounting Data |
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Artificial Intelligence: Opportunities, Issues and Applications in Accounting and Auditing in Nigeria |
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Behavioral Aspects of it Employees towards Problems and Prospects of Activity Based Costing (ABC) |
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A Comparative Study of Online Marketing Factors Affecting Online Consumer Buying Behavior of Differently Oriented Shoppers |
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The Digital Sales Transformation Featured by Precise Retail Marketing Strategy in China |
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Outside and Family Governance Power for Firm Performance: Why Organizational Capabilities Matter? |
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Economic Evaluation of Innovativeness and Effectiveness of Management Decisions in Developing Countries of the World |
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Choice of Location among Entrepreneurs in MSMES: A Comparative Study with Special Reference to the Northern and Southern Regions of Kerala |
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Editor Note Journal of Accounting & Marketing |
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