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Accounting & Marketing

ISSN: 2168-9601

Open Access

Article in Press

Volume 10, Issue 6 (2021)

    Research Pages: 1 - 5

    Customer Service in Banks and Its Importance in Tamilnadu

    N Selvaraj

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    The problems in promoting of bank services in urban and semi-urban square measureas are completely different. The sort of services needed differs in urban and rural square measureas and stratified services are required within the industry. Folks have a large selection of services and a multiplicity of product desires. However they're continually tuned in to convenience, cost, safety, speed, respect, quality, courtesy and class. The current day bankers got to reply to the wants of the shoppers during this intensely competitive and quickly ever-changing atmosphere. A bank is an establishment that deals with cash and credit. For a standard man, a bank suggests that a store house of cash, for a bourgeois it's an establishment of finance and for every day to day client it's a facility for his savings. Truly banks square measure business organizations commercialism bank services. Banks play a significant role to serve the folks and improve the economy of any country. Now-days, banking sector acts because the backbone of recent business. Development of any country chiefly depends upon the banking industry. A bank could be a financial organization that deals with deposits and advances and different connected services. The promotional measures like personal commercialism, loan melas, ad through newspapers, co-operative bank workers, the posters and pamphlets could also be increased so as to retain existing customers and attract new customers within the state. Regular feedbacks ought to be taken by the shoppers regarding the operating of the banks such feedback offers Associate in nursing insight of shopper’s expectation from banks and offers scope for any improvement. Within the days to come back, banks square measure expected to play a really vital role within the economic development and therefore the rising market can give business and promoting opportunities to harness. As banking in Asian nation can become additional and additional information supported, capital can emerge because the finest assets of the banking industry.

    Research Pages: 1 - 5

    Banking Service in Rural Areas- Demographic Profile of Tamilnadu

    N Selvaraj

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    Banking in India has witnessed a shift over the last 20 years. Banks in India have currently accepted social responsibility and area unit creating innovations in banking. Banks have currently become active agents of economic development”. The non-public and therefore the public banks play an important role within the Indian economy. A bank is an establishment that deals with cash and credit. For a typical man, a bank suggests that a store house of cash, for a businessperson it's an establishment of finance and for on a daily basis to day client it's a facility for his savings. Really banks area unit business organizations commercialism bank services. Banks play an important role to serve the individuals and improve the economy of any country. Now-days, banking sector acts because the backbone of contemporary business. Development of any country chiefly depends upon the industry. A bank may be a financial organisation that deals with deposits and advances and alternative connected services. Monetary sector reforms aided spectacular development of the Indian industry. However within the recent world competitive setting, wherever it's serving to tremendous advancements efficiently enhancements banking sector reforms in India area unit complete. Delivery of services to a client by a bank in his workplace or home mechanically is also termed as e-banking. The standard, vary and worth of those e-services decide a bank’s competitive position within the trade. The banks ought to rent the services of anti-Cybercrime skilled to avoid crime to require the responsibility of customer’s transactions. Within the days to come back, banks area unit expected to play a really necessary role within the economic development and therefore the rising market can give business and promoting opportunities to harness. As banking in India can become additional and additional data supported, capital can emerge because the finest assets of the industry.

    Review Pages: 1 - 2

    A Study on Impact of Marketing Mix and Implementation of Marketing Mix Strategies in Tertiary Care Hospital: Health Care Executives and Clinicians??? Perspectives: A Literature Review

    Trisha Kumari and Jasbeer Singh

    The purpose of this paper is to determine the effect of marketing mix strategies and implementation of marketing mix strategies in a tertiary care multispeciality hospital.Objectives of the study wereto explore the marketing mix strategies practiced in the 7Ps of marketing mix of the hospital and to analyze the perspective of healthcare executives and clinicians in the 7ps of marketing mix. A 5-point Likert scale was used to assess the data. Statistical analysis was done on the obtained result. Later, t-test was used for comparing the two sets of data.

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