Accounting & Marketing

Aim and Scope

Journal of Accounting & Marketing aims to publish most complete and reliable source of information on the discoveries and current developments in the mode of Research articles, Review articles, Case reports, Short communications, etc.The Journal also covers highly attentive on the modern findings in applied sales, purchases, assets, and liabilities in a manner that adheres to certain accepted standard formats. It helps to evaluate a Company’s past performance, present condition, and future prospects. Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.