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Accounting & Marketing

ISSN: 2168-9601

Open Access

Editorial Note on Marketing and Accounting

Abstract

Scot Steiner*

The accounting and financial management professions have never been so challenging and important. In a demanding, changing and complex world your role is critical in maintaining the credibility. And, as you’re aware, credibility is necessary for convincing market participants, governments and society.

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Citations: 487

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