A chief marketing officer (CMO) is a corporate executive responsible for marketing activities in an organization. Most often the position reports to the chief executive officer or the chief brand officer.
Related Journals: Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline, The Rise of the Chief Marketing Technologist, The Chief Marketing Officer Matters, Scotia investments in capital Markets
Accounting & Marketing received 487 citations as per Google Scholar report
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