Indian Institute of Information Technology, India
Posters-Accepted Abstracts: J Account Mark
Patanjali Ayurveda Kendra Pvt. Ltd was established on 27 September 2007 in Swoyambhu, Katmandu, Nepal by Mr. Babukaji Shrestha, the President. It operates sales of Ayurvedic medicines and publication. It was established with the main purpose of curing and preventing common ailments by Ayurveda and importing all kind of Ayurvedic medicines, audio-visual materials and literatures of Divya Pharmacy, divya Yog, Divya Sadhana and Divya Prakashan, Haridwar, India to distribute in Nepal. Make in India is a major new national program designed to facilitate investment, foster innovation, enhance skill, development, protect intellectual property and build best in class manufacturing infrastructure. In this research we are going to study about various strategies which Patanjali Ayurveda have adopted for the marketing of their products, more importantly about their promotion strategies like cobranding, marketing through spirituality, we will also try to determine the future growth of the company using Pricing and promotion strategy Matrix and lastly we will also focus on how Patanjali Ayurveda can use its CSR activities for its promotion and what else they can do to increase their market shares and their growth rates which on the other way is promoting the concept of ├ó┬?┬?Make in India├ó┬?┬Ł and thus increasing the Export of the country.
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