Measuring the future: The KPI’s that really matters for your marketing team

Accounting & Marketing

ISSN: 2168-9601

Open Access

Measuring the future: The KPI’s that really matters for your marketing team

International Conference on Social Media, SEO and Marketing Strategies

November 03-04, 2015 Valencia, Spain

Fernando Angulo

SEMrush, Russia

Scientific Tracks Abstracts: J Account Mark

Abstract :

As an internet marketer leader, you do not want to make decisions without the right data on your hands. But where to get that data? How to use it? And the most important thing, how to improve it? In this presentation I would like to show how to improve your marketing teams KPI and where it needs to go in the future.

Biography :

Fernando Angulo is the head of international partnerships at SEMrush, an online service that provide competitive intelligence including keyword research, paid research and backlink analysis. He is actively involved in the search-marketing world and is a regular speaker at SEO and digital marketing events worldwide. He specialises in B2B search marketing and lead generation programs. As an integral member of the SEMrush team, he uses his knowledge and experience to define development strategies according to new trends and current market requirements. He received his Master’s degree in World Economics from the University of Saint Petersburg in the Russian Federation.


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Citations: 487

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