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Marketing in emerging and transition economies: What do you think about the creativity in advertising?
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Accounting & Marketing

ISSN: 2168-9601

Open Access

Marketing in emerging and transition economies: What do you think about the creativity in advertising?


International Conference on Social Media, SEO and Marketing Strategies

November 03-04, 2015 Valencia, Spain

Md. Towfiqul Islam

Northern University of Bangladesh, Bangladesh

Posters-Accepted Abstracts: J Account Mark

Abstract :

What is the planning to be considered for an advertisement to own brand focus? Does the advertisement create the really needed branding or does the advertisement only focus on the company├ó┬?┬?s image? The advertisement is the major key of business as well as branding. Without mass advertisement, your branding is less and the result will be low sales with lower profits. The Brand Manager/Marketing Manger must understand the importance of brand value and focus on the brand├ó┬?┬?s quality, image, loyalty, price etc. and his best intentions must be directed to the consumers as well, like the Brand Managers of Unilever, Pond├ó┬?┬?s, Head & Shoulders etc., do. Why do they focus on mass advertisement? What is their objective? Why Nike charges high price on their shoes? Why does Adidas concentrate only on the football players├ó┬?┬? choice? Why Coca Cola changes their bottle shape after some years? Why they invest lots of money every year for advertisement? It├ó┬?┬?s only to maintain the brand value. Every year, they change the advertisement design and focus on some new value that a consumer can understand and buy their goods from the market.

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Google Scholar citation report
Citations: 349

Accounting & Marketing received 349 citations as per Google Scholar report

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