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Main challenges in the actual world for leader brands and how to keep this place according to the global market trends
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Accounting & Marketing

ISSN: 2168-9601

Open Access

Main challenges in the actual world for leader brands and how to keep this place according to the global market trends


International Conference on Social Media, SEO and Marketing Strategies

November 03-04, 2015 Valencia, Spain

Maria Modrego

Hitachi, Spain

Posters-Accepted Abstracts: J Account Mark

Abstract :

The main challenges in the actual world are competition and customer satisfaction. The only way to differentiate from competitors and have the customer satisfied is innovating. For innovating, marketers need to be very close to the market, field, shoppers and consumers to observe the new trends and behaviors. Approximately 85% of the decisions are taken at the point of sale. Learn how innovating at different points of sales and channels will drive you to keep the consumers satisfied and maintain the main brands├ó┬?┬? leaders in their markets and categories.

Biography :

Email: modrego@yahoo.com

Awards Nomination

50+ Million Readerbase

Journal Highlights

Google Scholar citation report
Citations: 412

Accounting & Marketing received 412 citations as per Google Scholar report

Accounting & Marketing peer review process verified at publons

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