ECM Solutions, USA
Posters-Accepted Abstracts: J Account Mark
What constitutes your marketing plan as effective? Why are certain brands more successful in their marketing efforts than others? What if your company has a limited marketing budget? How are you able to maximize strategies and still get publicity from the right audience? Bottom line: your company├ó┬?┬?s Marketing Director needs a strategic plan to help your business stay relevant in a digital world that├ó┬?┬?s inundated with constant feeds, news, data and information. Below are the three ways that will be presented on as to how to make your company├ó┬?┬?s marketing strategy stand out from the rest by educating you to know what you are selling and who you are selling it to, create relevant content and ├ó┬?┬?stay human├ó┬?┬? and be creative and how to think outside the box. Approaching marketing with a non-traditional eye will make you stand out from your competitors and draw in more interest and buzz as to what your company is doing. This presentation also includes: Case study on what Coca-Cola is currently doing with one of their marketing campaigns that relates to their ideal buyer persona and why it is successful, discussion on the importance of understanding your target demographic as it relates to inbound marketing success, information on how to create relevant content for multi-channel platforms, information on what it means to ├ó┬?┬?stay human├ó┬?┬Ł from a branding and corporate perspective and information on what are some of the ways brands can stay creative while maintaining professionalism and keeping true to their ├ó┬?┬?voice├ó┬?┬Ł.
Accounting & Marketing received 412 citations as per Google Scholar report