Digital management based on e-business strategies in tourism

International Conference on Social Media, SEO and Marketing Strategies

November 03-04, 2015 Valencia, Spain

Javier Casanoves Boix

ESIC Business & Marketing School, Spain

Posters-Accepted Abstracts: J Account Mark

Abstract :

This research is done in order to analyse the role of e-business in the tourism sector. For this purpose, we analyze the main contributions of the literature to the study of the digital economy and its application in the tourism sector, identifying which variables determine e-business in the air service. Once we have established the e-business model which is able to be implemented in the air service, the research is performed by a qualitative empirical study through digital content analysis about a specific airline, Vueling Airlines. The results we obtain show the applicability of the strategies in the tourism business model based on internet, regarding the variables that determine it: (1) e-Branding, (2) Website Management and (3) e-Marketing.

Biography :

Email: javiercasanoves@gmail.com