A quarry market is the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviour. The more clearly you define your quarry group, the better you can understand how and where to reach your best prospects. You can start with wide categories like millennials or single dads, but you need to get much more detailed to achieve the best possible conversion rates.Don’t be afraid to get highly specific. This is all about targeting your marketing attempt effectively, not stopping people from buying your product. People who are not included in your quarry market can still buy from you—they’re just not your top focus when it comes to crafting your marketing strategy.
You can’t target everyone, but you can sell to everyone.
Research Article: Accounting & Marketing
Research Article: Accounting & Marketing
Research Article: Accounting & Marketing
Research Article: Accounting & Marketing
Research Article: Accounting & Marketing
Research Article: Accounting & Marketing
Opinion: Accounting & Marketing
Opinion: Accounting & Marketing
Review Article: Accounting & Marketing
Review Article: Accounting & Marketing
Editorial: Accounting & Marketing
Editorial: Accounting & Marketing
Accounting & Marketing received 487 citations as per Google Scholar report
Spanish 
Chinese 
Russian 
German 
French 
Japanese 
Portuguese 
Hindi 