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Accounting & Marketing

Accounting & Marketing

ISSN: 2168-9601

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Marketing -Research- Articles

Marketing is the study and administration of exchange relationships. It is the business process of identifying, anticipating and satisfying consumers' needs and wants. Because marketing is used to attract consumer, it is one of the main components of business management and commerce. Marketers can straight  product to other businesses (B2B marketing) or directly to consumers (B2C marketing).Regardless of who is being marketed to, various factors, including the perspective the marketers will use. These market orientations explains  how marketers will approach the planning stage of marketing. This leads into the marketing mix, which outlines the specifics of the outcome and how it will be sold. This can in turn be affected by the environment surrounding the product , the results of marketing research and market research], and the characteristics of the product's target market.Once these factors are determined, marketers must then conclude what methods will be used to market the product.This decision is based on the factors analyzed in the planning stage as well as where the outcome is in the product life cycle.

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Citations: 487

Accounting & Marketing received 487 citations as per Google Scholar report

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