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“Like” era: Does the Facebook fan base give a brand the advertising to reach its needs?
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Accounting & Marketing

ISSN: 2168-9601

Open Access

“Like” era: Does the Facebook fan base give a brand the advertising to reach its needs?


International Conference on Social Media, SEO and Marketing Strategies

November 03-04, 2015 Valencia, Spain

Pablo Langa

BSS Consulting, USA

Posters-Accepted Abstracts: J Account Mark

Abstract :

Facebook active users are estimated to be nearly 1.44 billion per month. In 2012, its number surpassed 1 billion. Over half a billion use it only on the mobile phone. It is estimated that 71% North-American adults using Internet have an FB profile. Multi-platform usage is growing fast. People from all over the world are adopting Facebook as â??the place to beâ?. Facebook is multi-directional. Likes, shares and comments, give it a huge range of possibilities for marketing products and services. For sure, Facebook is right now a must for any company.

Biography :

Email: [email protected]

Google scholar citation report
Citations: 136

Accounting & Marketing received 136 citations as per google scholar report

Accounting & Marketing peer review process verified at publons

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