Department of Business and Communication Sciences, University of Porto, Porto, Portugal
Brief Report
Data Driven Marketing: Unlocking Campaign Success through Accounting Metrics
Author(s): Ruther Stave*
DOI:
10.37421/2168-9601.2025.14.537
Accounting & Marketing received 487 citations as per Google Scholar report
Spanish 
Chinese 
Russian 
German 
French 
Japanese 
Portuguese 
Hindi 