Accounting & Marketing

Department of Management Information Systems, School of Business, The University of Jordan, Amman 11931, Jordan

Publications

• Mini Review   
  Ethical Marketing in the Age of Consumer Consciousness
  Author(s): Luif Centner*
  
  In today's hyper-connected world, consumers are more conscious than ever about the ethical implications of their purchasing decisions. As a result, ethical marketing has become a significant factor in a company's success. This article delves into the concept of ethical marketing, its importance and how businesses can adapt to meet the growing demands of an increasingly conscious consumer base. By exploring key strategies and real-world examples, this article demonstrates that ethical marketing is not only a moral obligation but also a sound business strategy for the 21st century... Read More»
  DOI: 10.37421/2168-9601.2023.12.433

  Abstract HTML PDF