Accounting & Marketing

ISSN: 2168-9601

Open Access

Jigar Thakkar

Department of Leukemia, MD Anderson Cancer Center, Houston, USA

  • Mini Review   
    Organizational Health and the Impact of Internal Marketing Practices in Employee Motivation
    Author(s): Jigar Thakkar*

    Internal marketing has emerged as a management tool with the primary goal of creating a customer-centered organization and motivating and empowering its collaborators to achieve organizational goals. This study's primary objective is to determine whether MI practices influence employee motivation and whether these practices and motivation diverge depending on whether the organization employs a public or innovative management model. As a result, a descriptive study was conducted with 234 elderly people who worked in EPE UCC hospitals and had ages ranging from 23 to 58.The findings showed that, despite their low perception, the studied health organizations are aware of MI strategies and influence collaborator motivation. We also confirmed that there are significant differences in MI procedures and collaboration motivation between EPE and UCC hospitals, albeit onl.. Read More»
    DOI: 10.37421/2168-9601.2022.11.395

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Citations: 412

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