Accounting & Marketing

Department of Business and Communication Sciences (DBCS), University Fernando Pessoa, 4294-004 Porto, Portugal

Publications

• Mini Review   
  Building Brand Loyalty in a Distracted World
  Author(s): Caremal Jonson*
  
  In today's fast-paced and digitally-driven world, capturing and retaining the attention of consumers is a daunting challenge. As our attention spans continue to dwindle, building brand loyalty has become more critical than ever. This article explores the intricacies of brand loyalty in the context of a constantly distracted consumer base. It delves into strategies that can help businesses foster long-term relationships with their customers and highlights the significance of trust, authenticity and customer engagement in this process... Read More»
  DOI: 10.37421/2168-9601.2023.12.431

  Abstract HTML PDF