Accounting & Marketing

Department of Economics and Business, University of Almeria, Almeria, Spain

Publications

• Mini Review   
  Balancing the Books and Building Brands: Accounting and Marketing in Harmony
  Author(s): Alia Perry*
  
  In today's competitive business landscape, the synergy between accounting and marketing is paramount for sustainable growth and brand success. While accounting focuses on financial management and compliance, marketing endeavours to create brand awareness and drive customer engagement. This article explores the critical interplay between these two functions, emphasizing the importance of harmonizing accounting practices with marketing strategies to achieve long-term success. By understanding how to balance the books while simultaneously building brands, businesses can enhance their financial health and strengthen their market presence... Read More»
  DOI: 10.37421/2168-9601.2024.13.483

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