Citations Report

Accounting & Marketing : Citations & Metrics Report

Articles published in Accounting & Marketing have been cited by esteemed scholars and scientists all around the world.

Accounting & Marketing has got h-index 12, which means every article in Accounting & Marketing has got 12 average citations.

Following are the list of articles that have cited the articles published in Accounting & Marketing.

	2022	2021	2020	2019	2018
Year wise published articles	62	60	3	10	44
Year wise citations received	37	85	26	21	26

Journal total citations count	487
Journal impact factor	1.4
Journal 5 years impact factor	1.51
Journal cite score	1.57
Journal h-index	12
Journal h-index since 2018	10

Important citations

Saeed, M.R., Burki, U., Ali, R., Dahlstrom, R. and Zameer, H., 2021. The antecedents and consequences of brand personality: a systematic review. EuroMed Journal of Business. View at Publisher View at Google Scholar View at Indexing
Parmar, Yadvinder, and Bikram Jit Singh Mann. "Exploring the relationship between celebrity worship and brand equity: The mediating role of self-brand connection." Journal of Creative Communications 16, no. 1 (2021): 61-80. View at Publisher View at Google Scholar View at Indexing
Dissanayake, R. A. V. I. N. D. R. A. "Impact Of Perceived Effectiveness Of Celebrity Endorsement On Perceived Brand Relationship Behavior In The Services Sector In Sri Lanka." (2018). View at Publisher View at Google Scholar View at Indexing
Dissanayake, Ravindra. "Influence of Celebrity Credibility on Brand Community Commitment towards Disaster Management Programs in Sri Lanka." International Journal of Business and Management 13, no. 11 (2018): 35-45. View at Publisher View at Google Scholar View at Indexing
Perera, G. N. R., D. M. R. Dissanayake, and W. M. C. B. Wanninayake. "Influence of Celebrity Worship Motives (CWM) on Customer Brand Relationship (CBR) towards Services Brands." Archives of Business Research 6, no. 8 (2018). View at Publisher View at Google Scholar View at Indexing
Rabia, Mahwish, Fatima Babar, Saliha Akram, Zunaira Arif, and Rida Tanveer. "Impact of Celebrity Endorsement on Brand Conscious Consumers: A Case Study in Pakistan." Open Journal of Social Sciences 7, no. 4 (2019): 191-205. View at Publisher View at Google Scholar View at Indexing
Hur, Youngjin, Choong Hoon Lim, Dong-Chun Won, and Sun-Yong Kwon. "Types of brand transgressions and consumers' moral reasoning strategies on an endorser." Sport Marketing Quarterly 27, no. 4 (2018): 275-286. View at Publisher View at Google Scholar View at Indexing
Pathiranage, J. "Organizational culture and business performance: an empirical study." International Journal of Economics and Management 24, no. 2 (2019): 264-278. View at Publisher View at Google Scholar View at Indexing
Muneer, Muhammad Zeeshan. "Consumers' Attitude Towards Use and Adoption of Online Shopping in Bahawalpur, Pakistan." Sustainable Business and Society in Emerging Economies 1, no. 1 (2019): 1-14. View at Publisher View at Google Scholar View at Indexing
Bhatti, Anam. "The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan." PhD diss., Universiti Utara Malaysia, 2021. View at Publisher View at Google Scholar View at Indexing
Grudi?ek, Ines, and Damir Dobrini?. "AN ANALYSIS OF THE FACTORS AFFECTING ONLINE PURCHASING BEHAVIOR OF CROATIAN CONSUMERS." CroDiM: International Journal of Marketing Science 4, no. 1 (2021): 179-196. View at Publisher View at Google Scholar View at Indexing
Bhatti, Anam, Shahrin Saad, and Salimon Maruf Gbadebo. "Product Risk, Privacy Risk, and Convenience Risk Influence on Online Shopping Behavior in the Context of Pakistan." View at Publisher View at Google Scholar View at Indexing
Urdea, Ana-Maria, Cristinel Petri?or Constantin, and Ioana-M?d?lina Purcaru. "Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship." Sustainability 13, no. 4 (2021): 1865. View at Publisher View at Google Scholar View at Indexing
Bhatti, Anam, Shafique Ur Rehman, Ahtisham Zahid Kamal, and Hamza Akram. "Factors Effecting Online Shopping Behaviour with Trust as Moderation." Jurnal Pengurusan (UKM Journal of Management) 60 (2021). View at Publisher View at Google Scholar View at Indexing
Suleman, D., I. Zuniarti, R. Marginingsih, I. Susilowati, I. Sari, and E. Nurhayaty. "The effect of decision to purchase on shop fashion product in Indonesia mediated by attitude to shop." Management Science Letters 11, no. 1 (2021): 111-116. View at Publisher View at Google Scholar View at Indexing
Abdullah, Muhammad, Nazam Ali, Syed Arif Hussain, Atif Bilal Aslam, and Muhammad Ashraf Javid. "Measuring changes in travel behavior pattern due to COVID-19 in a developing country: A case study of Pakistan." Transport Policy 108 (2021): 21-33. View at Publisher View at Google Scholar View at Indexing
Sharma, Gunjan, Naval Bajpai, Kushagra Kulshreshtha, Vikas Tripathi, and Prince Dubey. "Foresight for online shopping behavior: a study of attribution for “what next syndrome”." foresight (2019). View at Publisher View at Google Scholar View at Indexing
Wai, Kok, Omkar Dastane, Zainudin Johari, and Nurlida Binti Ismail. "Perceived risk factors affecting consumers’ online shopping behaviour." The Journal of Asian Finance, Economics and Business 6, no. 4 (2019): 246-260. View at Publisher View at Google Scholar View at Indexing
Bukola, Adejare Rukayat. "Firms Pecific Factors and Other Determinants of Performance of Listed Insurance Companies in Nigeria." PhD diss., Kwara State University (Nigeria), 2020. View at Publisher View at Google Scholar View at Indexing
Hazwani, Nor. "THE EFFECT OF THE USE OF SOCIAL MEDIA ON THE EFFECTIVENESS OF ECONOMIC EDUCATION." In INTERNATIONAL CONFERENCE ON GLOBAL EDUCATION , pp. 842-850. 2019. View at Publisher View at Google Scholar View at Indexing
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Google Scholar citation report

Citations: 487

Accounting & Marketing received 487 citations as per Google Scholar report

Accounting & Marketing peer review process verified at publons

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Accounting & Marketing