Mobile market in Africa: Nigeria as a case study

Accounting & Marketing

ISSN: 2168-9601

Open Access

Mobile market in Africa: Nigeria as a case study

International Conference on Social Media, SEO and Marketing Strategies

November 03-04, 2015 Valencia, Spain

Y S Onikola

The Polytechnic Ibadan, Nigeria

Posters-Accepted Abstracts: J Account Mark

Abstract :

The World current population is estimated at about 2.9 billion people out of this figure about 6.8 billion has been verified to own a mobile phone. Africa is the World�s second largest mobile market after Asia. Out of the 6.8 billion subscribers figure the total corresponding to the developing world is estimated to be 1.6 billion, 545 million subscribers come from the African continent. Nigeria with an estimated population of 162.5 million people according to the World Bank is reported to have an active mobile subscriber�s base estimated at about 106.9 million out of the total subscribers of 143 million people. Nigeria active mobile subscribers hence represent about 65.8% of the entire population. Furthermore, Nigeria subscribers also constitute about 19% of the total mobile telecommunication subscribers on the African continent a scenario that has earned the country the first on the African continent and the 10th position in the entire world. In this paper we carried out a report containing a market overview and analysis, key statistics, regulatory issues and forecast for the mobile market in 2020. Our conclusion reveals that Nigeria has overtaken South Africa to become the largest mobile market in Africa. However, market penetration remains feasible in the face of the world global crisis.

Biography :


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