Innovation marketing as a discipline encompasses marketing activities in the innovation process. This includes, for example, research into customer needs, idea and prototype tests with customers and the marketing of new products. These are all key tasks in innovation management and innovation marketing plays a very important role in securing and increasing the success of innovation.Marketing also plays a strategic role. Based on the combined strategy, marketing plans are drawn up. In many cases, marketing also plays a leading role in the development of strategies, as they are able to identify strategically important markets on the basis of market information.Market investigationcomprises the identification of consumers needs, on the one hand current and future market needs, and on the other hand the exploration of possible market potentials
Research Article: Accounting & Marketing
Research Article: Accounting & Marketing
Book Review: Accounting & Marketing
Book Review: Accounting & Marketing
Research Article: Accounting & Marketing
Research Article: Accounting & Marketing
Editorial: Accounting & Marketing
Editorial: Accounting & Marketing
Editorial: Accounting & Marketing
Editorial: Accounting & Marketing
Accounting & Marketing received 487 citations as per Google Scholar report
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