The quarry market typically consists of consumers who exhibit same characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service.Once the quarry market(s) have been identified, the business will normally tailor the marketing mix (4Ps) with the needs and expectations of the target in mind. This may involve carrying out additional consumer research in order to profit deep insights into the typical consumer's motivations, purchasing habits and media usage patterns.The choice of a suitable quarry market is one of the final steps in the market segmentation process. The choice of a target market relies heavily on the marketer's judgement, after carrying out basic research to identify those segments with the greatest potential for the business
Research Article: Accounting & Marketing
Research Article: Accounting & Marketing
Research Article: Accounting & Marketing
Research Article: Accounting & Marketing
Research Article: Accounting & Marketing
Research Article: Accounting & Marketing
Research Article: Accounting & Marketing
Research Article: Accounting & Marketing
Editorial: Accounting & Marketing
Editorial: Accounting & Marketing
Accounting & Marketing received 487 citations as per Google Scholar report
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