This study was done to find if consumers properly use health information inscribed on food packs before they buy and consume them. The study was predicted on one theory – Feature Integration Theory (FIT). The objectives among other things, were to ascertain if consumers notice and read inscriptions on food packs; and if the illegible type of inscriptions on food packs restrain readability of the inscriptions. Survey was adopted as the study design, while questionnaire was used to collect data from a sample size of 370 Staff and Students of Nsukka campus in Enugu State. Findings showed that most of the consumers notice and read the products’ brand names but do not notice and read the health information inscribed on the food packs. The findings also indicate, amongst others that consumers do not notice and read health information on food packs because such inscriptions are not colourful, and have smaller type sizes. Based on the forgoing, it was recommended that the stakeholders (NAFDAC, and manufacturers) should device a means to increase the type size of health inscriptions on food packs, so consumers will read it the way they read brand names of the food products they want to buy. Stakeholders should set up programmes to sensitize consumers on the importance of being healthfully informed before consuming packaged foods. Further, Nigerian government should take cue from UK health policies, and implement front-of-pack nutrition labelling.
Siddhant Kumar Singh*, Shikha Kumari and Shahnaaz Zabi
DOI: 10.37421/2165-7912.2023.13.548
The purpose of this research is to study the effect of TV advertisement on children’s decision making and how TV advertisements are affecting the young audiences and their buying nature. The study was conducted using primary data. A close-ended questionnaire was prepared for the parents of children between the age group of 5 to 10 years. A population of 200 parents was selected who are staying in Ranchi district and all families have a TV set at home.
On analysis, it was found that most TV advertisements focus on children because they are easy to influence. Television is not only selling entertainment but sowing unhealthy habits in them. Most advertisements were of fast foods, ice cream, chocolates, packed juices, and cold drink. The survey suggests that these advertisements influence children’s behavior which eventually leads to unhealthy and indiscipline lifestyle.
Concomitant with the coming of digitalization in education, a digitalized culture in teaching and learning has emerged in higher education. Effective adaptation to this digitalized communal culture of teaching and learning has been a challenge for educators as pedagogical innovation becomes imperative. In some cases, traditional ways of teaching and learning are quickly replaced by new ways of teaching and learning with digital media and interactive engagement between teachers and learners. From an intercultural perspective, this paper discusses the salient characteristics of this digitalized teaching-learning community, outlines digital literacy and digital competence necessary for its participants and suggests applicable strategies for effective adaptation to digitalization in education. Since cultural adaptation is a two-way street, both educators and learners must mutually adapt to each other in their digitalized learning community. Implications for further research in this burgeoning area of adaptation to digitalization in education are also presented and discussed.
Afrina Catursari Ady Santosa, Rozlaili Bin Ahmad* and Dzulkarnain Mazlan
DOI: 10.37421/2165-7912.2025.15.599
Knowledge sharing behaviour is a collection of individual behaviours involving sharing any information and experience with others on social media and this action can be influenced by their characteristics or influences as it gives signal to make those decisions. In knowledge sharing behaviours there are several characteristics under it and one of them is knowledge creation and these behaviours would not happen by itself as there are other factors that give individuals the impulse to act upon it. This study aims to explore the factors that will affect knowledge creation and they are influences from others, motivation (extrinsic/intrinsic) and social media reputation. This study will be mainly focused on Facebook applications users to see the user’s knowledge sharing behaviours. The pilot test was conducted among Malaysian users from age 15 to 60-year-old who use Facebook or had any experience using it. The findings suggested that no matter the factors that may contribute towards these behaviours, the results show that it will not affect their behaviours entirely in terms of knowledge creation, however, it still has some significant effect on knowledge sharing behaviours.
DOI: 10.37421/2165-7912.2025.15.606
The year 2020 was marked as a special, unfortunate and unpredictable year in the world history. The wave of pandemic, COVID-19 has badly affected the nuke and corner of the whole world. In India, the state of Kerala reported the first COVID–19 positive case on 30th January, 2020. Since then, the country faced all the difficulties of the pandemic. Being the less positive cases reported state, later, Kerala became the first in positive cases. The importance of digits or numbers has increased during those days. Some of the words like alert, vigilant, vaccination etc. Received prominence like never before. Words such as mask, sanitizer, hand wash, social distance, quarantine, community kitchen etc. were used frequently in daily communication. The Keralites were eagerly waiting for the press meet of the Chief Minister at 6 pm. The people have been adapted to and adopted the new and unfamiliar behaviors. Now the pandemic days become mere stories. Here, the researcher analyzes the role of Social and Behavior Change Communication (SBCC) in the precautionary and preventive measures against COVID-19, which were practiced in Kerala.
DOI: 10.37421/2165-7912.2025.15.598
This paper investigates the intricate relationship between communication and the formation of extremist ideologies in Bangladesh. Beyond simply analyzing extremist content, it delves into the communicative processes that actively construct and perpetuate extremist narratives within Bangladeshi society. How extremist groups utilize specific language, symbols, and narratives to demonize opponents, justify violence, and create a sense of "us vs. them." The role of various communication channels, including online platforms, madrasas, and interpersonal networks, in disseminating extremist messaging and fostering echo chambers. The examination of how existing societal grievances, historical narratives, and economic inequalities are exploited by extremists to build a supportive base. The analysis draws upon diverse disciplines, including communication studies, sociology, political science, and religious studies, to provide a nuanced understanding of how communication shapes and shapes extremism in Bangladesh.
Filips Bli?o*
In the rapidly evolving landscape of journalism, the emergence of mobile journalism, or mojo, has revolutionized the way news is gathered, produced, and disseminated. With the ubiquitous presence of smartphones equipped with high-quality cameras and powerful editing tools, journalists now have the ability to capture, edit, and share stories directly from the field, without the need for bulky equipment or extensive technical expertise.
Perey Soeji*
This manuscript explores the transformative journey of mass communication within journalism amid the digital age. It delves into the profound impacts of technological advancements on journalistic practices, the dissemination of information, and audience engagement. By tracing the evolution from traditional forms of media to the digital landscape, this paper elucidates the challenges and opportunities faced by journalists in navigating this dynamic terrain.
Cheky Odo*
This manuscript explores the profound impact of globalization on mass communication within the field of journalism. As the world becomes increasingly interconnected, the dynamics of journalism have transformed, shaping the dissemination of news and information across borders. Through an analysis of the various dimensions of globalization, including technological advancements, cultural exchanges, and economic interdependencies, this paper delves into the challenges and opportunities faced by journalists in navigating an ever-evolving media landscape.
Damn Suny*
In times of uncertainty and crisis, journalism plays a pivotal role in disseminating information, shaping public opinion, and holding authorities accountable. This manuscript explores the intricate relationship between crisis communication and journalism, focusing on how media outlets respond during times of upheaval. Drawing upon theoretical frameworks and real-world examples, this paper examines the challenges journalists’ face, the ethical dilemmas they encounter, and the strategies they employ to navigate turbulent waters.
Malshym Arzyb*
Photojournalism plays a vital role in shaping our understanding of the world, conveying truth, and invoking emotional responses. However, the digital age has introduced new ethical dilemmas and challenges for photojournalists. This manuscript explores the evolving landscape of photojournalism ethics in the digital era, examining issues such as image manipulation, privacy concerns, and the responsibility to accurately represent reality.
Bouig Mung*
In the realm of journalism, diversity and inclusion serve as the cornerstone of progress, innovation, and truth-telling. They are not just buzzwords; they are fundamental principles that underpin the very essence of journalism itself. In recent years, there has been a growing recognition of the imperative to amplify diverse voices and reshape narratives to reflect the multifaceted tapestry of human experiences.
Duegi Cosuat*
Community journalism stands as a cornerstone of the media landscape, embodying the essence of grassroots storytelling and amplifying local voices within the realm of mass communication. It serves as a vital conduit between communities and the broader world, fostering connections, empowering citizens, and promoting civic engagement. In an era dominated by corporate media conglomerates and digital platforms, community journalism remains a beacon of authenticity, representing the diverse tapestry of human experiences and perspectives.
Antomi Ligor*
In the realm of journalism, storytelling is not merely a tool; it is the essence through which information is conveyed, emotions are stirred, and connections are forged. At its core lies the narrative power, a force that transcends the mere relay of facts and figures, delving into the profound realm of human experience. In this manuscript, we embark on a journey to unravel the intricacies of storytelling in journalism, exploring its significance, techniques, and impact on shaping narratives in the contemporary media landscape.
Filips Bli?o*
In the rapidly evolving landscape of journalism, the emergence of mobile journalism, or mojo, has revolutionized the way news is gathered, produced, and disseminated. With the ubiquitous presence of smartphones equipped with high-quality cameras and powerful editing tools, journalists now have the ability to capture, edit, and share stories directly from the field, without the need for bulky equipment or extensive technical expertise.
Alo G
In the labyrinth of information inundating our modern world, truth often seems like a fleeting spectre, elusive and enigmatic. In this era where misinformation and disinformation proliferate, the role of journalism as the vanguard of truth becomes increasingly crucial. At the heart of this mission lies fact-checking, the painstaking process of verifying the accuracy of claims and assertions.
Despite making up a majority and being active in the media field, Lebanese women journalists are still excluded from top management positions. This paper studies the factors that hinder Lebanese women journalists from climbing the ladder to top levels. It examines the status of women journalists in leadership positions in the media field, studies the obstacles and the barriers, and explores the glass ceiling they face. It is a blend of qualitative and quantitative approaches, as we looked for consistency among knowledgeable informants, to ensure comprehensive explanations and in-depth understanding of the related issues. The findings of the paper investigate media journalists’ points-ofview in terms of gender diversity and gender discrimination. They shed the light on the main obstacles, women and men journalists interviewees felt about women lack of progress as well as their inability to assume a place in decision making positions. However, this study is not without its limitations; therefore, it recommends further research in order to explicitly explore strategies that promote active participation of women in decision making structures in media in Lebanon. It creates value not only for the media sector but benefits as well the Lebanese society at large.
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Mia Moody Ramirez*, Hazel Cole and Dorothy Bland
This study analyzes the public conversations that emerged on X (formerly Twitter) following the release of BBQ Becky-themed memes. Specifically, we explore racial profiling and the use of monikers in crisis situations historically. Legislators have introduced or passed legislation in several states to address instances of trivial complaints to a person in authority, whether it be a manager or the police. Many of the laws make it illegal to fabricate a 911 report based on someone's race, ethnicity, religious affiliation, gender, or sexual orientation.
Irina Erofeeva* and Vladimir Bocharnikov
DOI: https://www.hilarispublisher.com/admin/index.php?page=ft-preview&id=100882
Recently, research based on its own cultural traditions, one of which is hunting, is becoming important worldwide. We consider the media, including specialized magazines, as mediators of the communicative and cultural memory of a person. The paper presents a linguocultural analysis of the discourse of magazines. Basic instinct, Russian hunting magazine, Safari, hunting and game ranch. Based on the analysis of more than 250 media texts of different genres published from 1972 to 2018, we determined the main frames in the conceptual domain of hunting. Hunting is classified as demanded geographic surroundings, as a social and cultural construct reflecting the person’s needs in direct and indirect contexts. The key image of the concept is the hunter’s personality. This multifaceted image demonstrates awakening of the personal potential by means of hunting, recognition and discovering oneself when dealing with nature.
DOI: https://www.hilarispublisher.com/admin/index.php?page=ft-preview&id=100960
In the political and military tensions between India and Pakistan, print media play an important role in stabilizing the issues or portraying the narrative of the state to the world. Both the countries spend more on defense in comparison to other sectors. The main reason for spending billions of USD on the military is the Kashmir issue. Though both countries have a long lasted history of rivalry when it comes to the Kashmir issue after the Pulwama attack, the tensions between the two neighboring countries were the worst in the last thirty years. In such a horrible situation, media from both sides were busy defending their stances. This study aims to the comparison of Pulwama attack coverage in English newspapers from both sides (Daily dawn from Pakistan and the Hindu from India) that how these most circulated newspapers covered the whole conflict, what were their contributions to peace, and how they portrayed the stance of their governments. As the incident started on 14 February 2019 after the bomb blast, therefore we have covered editorials of both newspapers from 14 February to 5 March 2019. Both sides exaggerated the whole issue however; we noticed that Indian media and political leadership used harsh words and false statements.
Mohapatra Jyoti Prakash* and Sanjaya Kumar Sahoo
DOI: 10.37421/2165-7912.2023.13.517
Corporate Social Responsibility (CSR) has emerged as a much-discussed subject within Indian business sector, especially after the companies act, 2013. Many corporate organisations are sincerely contributing to the society through focused programmes. But not just doing well is important, communicating the same to wider stakeholders is also equally important. Sharing information about CSR activities and its impact is often found to attract positive response from stakeholders. It can help in building a more positive brand image and establishing better stakeholder relationship, besides others. However, failure in communicating messages about socially responsible activities may not generate such benefits. Digital communication platforms, primarily websites and social media have become indispensable in today’s corporate communication strategy. Corporate organisations are extensively using internet enabled communication channels to reach out to their various stakeholders, internally and externally. They share their messages related to CSR activities and achievements through these online communication platforms. The proposed study intends to understand the how online communication platforms, mainly websites and social media, are being used by select corporate organisations having their registered or corporate office in Odisha. It also aims to identify the similarities or difference in CSR communication by private and public sector corporate organisations on various online platforms. The study will be analysing the CSR Communication by selected Odisha based corporate organisations with the use of content analysis methodology.
Mustafa Abdulrahim Alsabri*
The current study has been designed to study the relationship between social media usage and health awareness practices as well as panic among the Indian youth during COVID-19. A survey was conducted among the University students in Delhi-NCR region to assess the effect of social media on their health behaviour in the wake of the pandemic. An online survey of 250 students was executed employing a 5-point Likert scale based self-administered questionnaire consisting of 23 questions. The data was analysed using smart PLS-SEM (Partial Least Squares Structural Equation Modelling). The results indicate that behavioural change in a person is key to his protection against the lethal virus. While the social media induced panic does not trigger a positive behaviour change, neither does it lead to protective practices. Moreover, it also shows that the higher the level of awareness about COVID-19, the more likelihood of exhibiting positive health behaviour and adoption methods of protection. It is also revealed that while social media promote behaviour change, protection and public awareness, it may also infuse panic among the users.
Alex Eloho Umuerri*
Globally, communication is widely accepted as a tool for accelerating development in urban and rural settings. In many rural areas the channels and media sources which are available to the resident indigenes for development information are not ascertained because of a number of factors which could range from inaccessibility of these areas, to lack of awareness of media and the unorganized nature of these rural areas. This paper is based on a study which investigated the existing channels of communication and media which citizens are exposed to, and the most beneficial development information to the citizens in a rural community in Nigeria. The study found that the existing interpersonal channel of communication was preferred over the media of radio which was also the next leading source of development information to citizens in the rural community. Therefore, community leaders should ensure that resident indigenes are exposed to development information in the mass media by ensuring that adequate information is given to the citizens.
Andrew Ali Ibbi*
The rise in the level of violence the world over has been a worrisome development to people all over the world. An understanding of the audience and what content to give to them has become necessary considering the fact that violent media content is on the increase and the audience can accessed such content through many devices thanks to technology and its daily sophistication. This paper takes a holistic look at media violence and a critical look at some selected media violence theories. An understanding of what can be termed as violence is very important before any research can be done in this area. The theories considered in this paper are: Social Learning Theory, Social Cognitive Theory, Excitation Transfer Theory, Cultivation Theory and Desensitization Theory. The paper is an attempt to discuss the different angles that scholars viewed the selected theories in the paper and a look at how the theories fit in our immediate society.
On September 17, 2020, three farm laws were passed in Lok Sabha, viz., The Farmers’ Produce Trade and Commerce (Promotion and Facilitation) Act, 2020; The Farmers (Empowerment and Protection) Agreement on Price Assurance and Farm Services Act, 2020; and The Essential Commodities (Amendment) Act, 2020. The laws received major backlash from the farmers whom they were intended for. The ordinances led to the largest, peaceful sit-in protest in the history of mankind. The issue also attracted global attention (which invited criticism from the mainstream media). The incident was a litmus test of balanced reporting. In this paper, the coverage of the protests shows that the media constructs reality and holds the power to tilt the audience in favour of or against one player of the story. The discussion focuses on two English magazines- The Open and The Caravan, and their reportage on the subject matter. Frame analysis is utilized to streamline the stance of the magazines.
Ibrahim Ofosu-Boateng* and Philip Acquaye
Using a focus group discussion, this study sought to understand how media audiences perceive information in the media environment in Ghana. The study found out that the prevalence of fake news on social media platforms serves as a disincentive to consumers of media messages from giving attention to information from some media platforms. Legacy media, radio and television, for many of the participants, presents credible information on its platform with the belief that rigorous scrutiny is done by the media organisation before information is shared with their audiences on air. Though participants in the group discussions are often dismissive of media information they have doubts about, they occasionally, not routinely, verify information from news portals they deem credible. Participants also rely on their intuition to assess the truthfulness or otherwise of a story.
Journal of Mass Communication & Journalism received 205 citations as per Google Scholar report
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