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Journal of Mass Communication & Journalism

ISSN: 2165-7912

Open Access

Articles in press and Articles in process

    Research Article Pages: 1 - 8

    Women Journalists in Lebanon: The Broken Ladder

    Mireille El Hajj

    Despite making up a majority and being active in the media field, Lebanese women journalists are still excluded from top management positions. This paper studies the factors that hinder Lebanese women journalists from climbing the ladder to top levels. It examines the status of women journalists in leadership positions in the media field, studies the obstacles and the barriers, and explores the glass ceiling they face. It is a blend of qualitative and quantitative approaches, as we looked for consistency among knowledgeable informants, to ensure comprehensive explanations and in-depth understanding of the related issues. The findings of the paper investigate media journalists’ points-ofview in terms of gender diversity and gender discrimination. They shed the light on the main obstacles, women and men journalists interviewees felt about women lack of progress as well as their inability to assume a place in decision making positions. However, this study is not without its limitations; therefore, it recommends further research in order to explicitly explore strategies that promote active participation of women in decision making structures in media in Lebanon. It creates value not only for the media sector but benefits as well the Lebanese society at large.

      Original Research Article Pages: 2 - 5

      Exploratory study on Audience Perception of Information Credibility on Media platforms in Ghana

      Ibrahim Ofosu-Boateng , Philip Acquaye

      Using a focus group discussion, this study sought to understand how media audiences perceive information in the media environment in Ghana. The study found out that the prevalence of fake news on social media platforms serves as a disincentive to consumers of media messages from giving attention to information from some media platforms. Legacy media, radio and television, for many of the participants, presents credible information on its platform with the belief that rigorous scrutiny is done by the media organisation before information is shared with their audiences on air. Though participants in the group discussions are often dismissive of media information they have doubts about, they occasionally, not routinely, verify information from news portals they deem credible. Participants also rely on their intuition to assess the truthfulness or otherwise of a story

        Research Article Pages: 1 - 9

        Comparative Analysis of the Open and the Caravan Magazine's Coverage of Farmers' Protest Potrick

        Maseera Khan

        On September 17, 2020, three farm laws were passed in Lok Sabha, viz., The Farmers’ Produce Trade and Commerce (Promotion and Facilitation) Act, 2020; The Farmers (Empowerment and Protection) Agreement on Price Assurance and Farm Services Act, 2020; and The Essential Commodities (Amendment) Act, 2020. The laws received major backlash from the farmers whom they were intended for. The ordinances led to the largest, peaceful sit-in protest in the history of mankind. The issue also attracted global attention (which invited criticism from the mainstream media). The incident was a litmus test of balanced reporting. In this paper, the coverage of the protests shows that the media constructs reality and holds the power to tilt the audience in favour of or against one player of the story. The discussion focuses on two English magazines- The Open and The Caravan, and their reportage on the subject matter. Frame analysis is utilized to streamline the stance of the magazines.

          Research Pages: 1 - 7

          Media and Violence: A Critical Review of Violence Theories

          Andrew Ali Ibbi*

          The rise in the level of violence the world over has been a worrisome development to people all over the world. An understanding of the audience and what content to give to them has become necessary considering the fact that violent media content is on the increase and the audience can accessed such content through many devices thanks to technology and its daily sophistication. This paper takes a holistic look at media violence and a critical look at some selected media violence theories. An understanding of what can be termed as violence is very important before any research can be done in this area. The theories considered in this paper are: Social Learning Theory, Social Cognitive Theory, Excitation Transfer Theory, Cultivation Theory and Desensitization Theory. The paper is an attempt to discuss the different angles that scholars viewed the selected theories in the paper and a look at how the theories fit in our immediate society.

            Research Article Pages: 1 - 4

            The Role of Social Media in Enlightening Nursing Mothers on the Practise of Exclusive Breast Feeding in Ekiti State

            Yetunde Adetunla

            The globalization of technology which gave rise to Information Communication Technology (ICT) has changed the information seeking behaviour of human which has shifted attention from broadcast and print media to Social Media. Exclusive Breast Feeding (EBF) practice over the years has been a global discussion and its significance has been passed across to Nursing Mothers through several sources i.e. Open campaigns, Hospital Seminars, Television, Radio etc. and the efforts have not yielded desirable results. Little attention has been paid to the role of Social media hence the need to examine the role of Social Media in enlightening Nursing Mothers on the practise of Exclusive Breast Feeding in Ekiti State. The study adopted a Survey design with a study population of 952 Nursing Mothers. Multi-stage sampling technique was used for selecting 380 respondents as sample for the study. Questionnaire was used for data collection. Data collected were analysed with statistics. Findings revealed that Nursing Mothers in Ekiti State are enlightened about EBF through several Social Media sources but Facebook and WhatsApp appear to be the most prevalent Social Media source of enlightenment on EBF practice, a large percentage of Nursing Mothers were encouraged to breastfeed their infants through the enlightenment obtained from Social Media, age and employment are the most prevalent demographic factors that influence the enlightenment on EBF and some of the challenges in the use of Social Media is the fact that it consumes time, poor network signal, high cost of data subscription etc. The study concluded that Facebook and WhatsApp are the most effective Social Media source on EBF. Therefore, the study recommended that stakeholders should push their adverts and campaigns on Facebook and WhatsApp more frequently

            Review Pages: 1 - 9

            The Effectiveness of Persuasive Appeals during COVID-19 Pandemic: A Case of Jordanian Defense Orders

            Faisal Al Serhan1* and Amjad Al Qadi

            Jordan was one of the first Middle Eastern countries to respond to the COVID-19 pandemic. The authors of this paper examined the Jordanian government's persuasive appeals in defense orders issued between March and August 2020 to contain the pandemic. The authors discussed how the focus group responded to these appeals and concluded that this behavior did not halt or reduce the daily incidence or death rates, resulting in a major crisis of trust between the government and the public. The authors also concluded that some measures were not followed by citizens, as evidenced by their failure to follow preventive measures and the timing of the ban, despite the fact that persuasion was used.

              Review Article Pages: 1 - 5

              Is Traditional Media Losing Effect Compared to Influencer Marketing? A Review for the Cosmetic Industry

              Gulcin Ipek Emeksiz*

              Influencers, who disclose their lifestyles to the masses on social media on topics ranging from giving personal skin care to themselves at their homes to matching different outfits and creating combinations for date nights, to preparing diet and healthy meals for having a fit body shape, try to change the lifestyle habits and the talk topics in the lives of many young people by presenting themselves as opinion leaders, view affecters or digital penetrators. Influencers, who are discovered by many popular brands due to their high number of followers and who has a change to try the first sample products of these cosmetic brands for this reason, advertise the products on their channels with excitement in order to create behavior change in the shopping habits of young generations. However, influencers carry responsibilities while encouraging people to pay larger amounts for expensive cosmetic products thus authenticity is a key for the continuation of their vlogs by getting likes. Brands see influencers as people who have a high potential in selling products by creating new unthought-of content on social media and who have a change to touch the lives of considerable amount of people by interacting with them. This research aims to look at the concept of influencer marketing by also mentioning from how Influencer marketing has achieved to go one step further in the cosmetic industry rather than traditional advertisements nowadays by providing a literature review on the issue.

                Review Article Pages: 1 - 7

                The Role of Mobile based Communication by the Government during COVID-19 on College Students (IIHS, Ghaziabad)

                Ritika Bora*

                COVID-19 poses a threat to global health. It is first ever experience for the countries to undergo a complete lockdown with the dependency for any information completely relying on media and government. During the pandemic the usage of mobile phones among the masses grew drastically and it was considered as an efficient medium by both public and the government. The mobile based communication was done through channels such as WhatsApp, Chat Boards, Caller Tune, Text Messages and Arogya Setu App etc. for spreading COVID related information among the masses. However, even after the continuous exchange of messages by the government, there are people who are still not showing the COVID appropriate behavior. As the third wave is predicated to hit the world again it is important to study the loopholes in the existing communication strategies and to rework on them in order to control the spread of the deadly virus. In this paper the researcher has studied the changes mobile based communication by the government during the COVID-19 has brought among the students studying in IIHS, Ghaziabad. The study shows that mobile is an effective mode of communication among the college students. It has successfully brought attitudinal and behavioral changes among the students and outlines the directions for the development of highly effective and efficient mobile based communication that can be utilized by the government in the near future. 

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