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Journal of Mass Communication & Journalism

Journal of Mass Communication & Journalism

ISSN: 2165-7912

Open Access

Articles in press and Articles in process

    Research Article Pages: 1 - 6

    ILLEGIBLE TYPE AND READING OF HEALTH INFORMATION ON FOOD PACKS: SURVEY OF UNIVERSITY OF NSUKKA CAMPUS STAFF AND STUDENTS.

    Nnaemeka Chibueze*

    This study was done to find if consumers properly use health information inscribed on food packs before they buy and consume them. The study was predicted on one theory – Feature Integration Theory (FIT). The objectives among other things, were to ascertain if consumers notice and read inscriptions on food packs; and if the illegible type of inscriptions on food packs restrain readability of the inscriptions. Survey was adopted as the study design, while questionnaire was used to collect data from a sample size of 370 Staff and Students of Nsukka campus in Enugu State. Findings showed that most of the consumers notice and read the products’ brand names but do not notice and read the health information inscribed on the food packs. The findings also indicate, amongst others that consumers do not notice and read health information on food packs because such inscriptions are not colourful, and have smaller type sizes. Based on the forgoing, it was recommended that the stakeholders (NAFDAC, and manufacturers) should device a means to increase the type size of health inscriptions on food packs, so consumers will read it the way they read brand names of the food products they want to buy. Stakeholders should set up programmes to sensitize consumers on the importance of being healthfully informed before consuming packaged foods. Further, Nigerian government should take cue from UK health policies, and implement front-of-pack nutrition labelling.

    Research Article Pages: 1 - 6

    Effects of TV Advertisements on Children\'s Behavior

    Siddhant Kumar Singh*, Shikha Kumari and Shahnaaz Zabi

    DOI: 10.37421/2165-7912.2023.13.548

    The purpose of this research is to study the effect of TV advertisement on children’s decision making and how TV advertisements are affecting the young audiences and their buying nature. The study was conducted using primary data. A close-ended questionnaire was prepared for the parents of children between the age group of 5 to 10 years. A population of 200 parents was selected who are staying in Ranchi district and all families have a TV set at home.

    On analysis, it was found that most TV advertisements focus on children because they are easy to influence. Television is not only selling entertainment but sowing unhealthy habits in them. Most advertisements were of fast foods, ice cream, chocolates, packed juices, and cold drink. The survey suggests that these advertisements influence children’s behavior which eventually leads to unhealthy and indiscipline lifestyle.

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