Journal of Mass Communication & Journalism

ISSN: 2165-7912

Open Access

Mohapatra Jyoti Prakash

Department of Journalism and Mass Communication, Indian Institute of Mass Communication (IIMC), Dhenkanal, Odisha, India

  • Review Article   
    An Investigation of Online CSR Communication by Odisha Based Corporate Organisations
    Author(s): Mohapatra Jyoti Prakash* and Sanjaya Kumar Sahoo

    Corporate Social Responsibility (CSR) has emerged as a much-discussed subject within Indian business sector, especially after the companies act, 2013. Many corporate organisations are sincerely contributing to the society through focused programmes. But not just doing well is important, communicating the same to wider stakeholders is also equally important. Sharing information about CSR activities and its impact is often found to attract positive response from stakeholders. It can help in building a more positive brand image and establishing better stakeholder relationship, besides others. However, failure in communicating messages about socially responsible activities may not generate such benefits. Digital communication platforms, primarily websites and social media have become indispensable in today’s corporate communication strategy. Corporate organisations.. Read More»
    DOI: 10.37421/2165-7912.2023.13.517

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