Marketing communications are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication.
Related Journals of Marketing Communication
Mass Communication & Journalism, Mass Communication and Society,Social Science Computer Review,Sociological Spectrum, Women & Health,Educational Technology Research and Development,International Journal of Injury Control and Safety Promotion,International Journal of Environmental Studies,Perspectives on European Politics and Society