Branding mistakes and how to cure them

Business and Economics Journal

ISSN: 2151-6219

Open Access

Branding mistakes and how to cure them

Global Entrepreneurship & Business Management Summit

April 10-11, 2019 | Toronto, Canada

Laura Beauparlant

Lab Creative Inc, Canada

Keynote: Bus Eco J

Abstract :

You’re really good at what you do. But it takes so much more than just an idea or your incredible skills to start and run a business. Laura shares her experience working with successful small businesses over the last fifteen years to help entrepreneurs fast-track their own success. You will learn what branding is and why it matters to your small business, as well as 5 of the most common branding mistakes that are costing you money, and how to avoid them to build a strong, memorable business that attracts the right clients.

Biography :

Laura Beauparlant is an international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the Founder and Creative Director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients. For over 15 years, she has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding.



arrow_upward arrow_upward