Journal of Mass Communication & Journalism

Department of Media & Communication, International Islamic University, Islamabad, Pakistan

Publications

• Research Article   
  Unleashing the Potential: A Study of the Effectiveness and Impact of YouTube Educational Content on Student Learning Outcomes
  Author(s): Arbaz Khan, Mubashir Saeed, Muhammad Naseem Anwar* and Lareb Kanwal
  
  YouTube has increasingly become entrenched in popular educational culture, presenting advanced prospects for learning through technological advancements. This research investigates why students rely on YouTube to fulfill their academic learning needs and consider it an authentic educational source. Additionally, the study examines the level students prefer YouTube learning over traditional physical learning methods and explores potential disparities in using YouTube’s educational content between male and female students. The research participants consisted of students from Kohat University of Science and Technology. Employing a quantitative research design, the study used surveys to gather data and inferential statistical analysis to test the proposed hypotheses. The collected data was analyzed using the SPSS software, utilizing a percentagebased approach and independent sample .. Read More»
  DOI: 10.37421/2165-7912.2023.13.538

  Abstract HTML PDF