Arbaz Khan, Mubashir Saeed, Muhammad Naseem Anwar* and Lareb Kanwal
YouTube has increasingly become entrenched in popular educational culture, presenting advanced prospects for learning through technological advancements. This research investigates why students rely on YouTube to fulfill their academic learning needs and consider it an authentic educational source. Additionally, the study examines the level students prefer YouTube learning over traditional physical learning methods and explores potential disparities in using YouTube’s educational content between male and female students. The research participants consisted of students from Kohat University of Science and Technology. Employing a quantitative research design, the study used surveys to gather data and inferential statistical analysis to test the proposed hypotheses. The collected data was analyzed using the SPSS software, utilizing a percentagebased approach and independent sample T-test to compare the variables of gender (male and female).
The study's findings indicate a positive response from participants regarding using YouTube as an educational learning tool. All students in the study reported utilizing YouTube for educational purposes. Furthermore, the statistical analysis revealed that the mean score for male students was 3.86, with a standard deviation of 0.31. In contrast, female students had a mean score of 3.91 with a standard deviation of 0.24. The calculated t-value was 1.15, with a corresponding p-value of 0.25. As the p-value exceeds the significance level of 0.05, no statistically significant difference was found between male and female students in their usage of educational content on YouTube, leading to the acceptance of the null hypothesis.
HTML PDFShare this article
Journal of Mass Communication & Journalism received 205 citations as per Google Scholar report
