Journal of Mass Communication & Journalism

Department of Communication Design and Management, Anadolu University, Eski?ehir, Turkey

Publications

• Review Article   
  Is Traditional Media Losing Effect Compared to Influencer Marketing? A Review for the Cosmetic Industry
  Author(s): Gulcin Ipek Emeksiz*
  
  Influencers, who disclose their lifestyles to the masses on social media on topics ranging from giving personal skin care to themselves at their homes to matching different outfits and creating combinations for date nights, to preparing diet and healthy meals for having a fit body shape, try to change the lifestyle habits and the talk topics in the lives of many young people by presenting themselves as opinion leaders, view affecters or digital penetrators. Influencers, who are discovered by many popular brands due to their high number of followers and who has a change to try the first sample products of these cosmetic brands for this reason, advertise the products on their channels with excitement in order to create behavior change in the shopping habits of young generations. However, influencers carry responsibilities while encouraging people to pay larger amounts .. Read More»
  DOI: 10.37421/2165-7912.22.12.450

  Abstract HTML PDF