This research focuses on optimizing urban mobility for large-scale events through the implementation of a Living Lab strategy. Large-scale events, such as festivals, conferences, and sports gatherings, often pose significant challenges to urban transportation systems. In response to these challenges, the study proposes a living lab approach, leveraging real-world urban environments as experimental spaces to test and refine innovative mobility solutions. The research aims to enhance transportation efficiency, reduce congestion, and improve overall urban mobility during large-scale events. Through collaboration with stakeholders, including government agencies, technology developers, and event organizers, the Living Lab strategy seeks to create a dynamic and adaptable framework for optimizing urban mobility in event-centric contexts.
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