Nguyen Thi Thu Ha
In order to identify and analyze factors affecting the investor satisfaction in industrial zones of Thai Nguyen province, the study performed the survey, exploratory and analysis of the influencing factors. The data of the study were collected from 236 investors doing business in industrial zones of Thai Nguyen province. The results of the tests of the quality of the scale as well as the observed variables and the results of exploratory factor analysis and multiple regression analysis indicated the real factors affecting the investor satisfaction in the industrial zones of Thai Nguyen province. The affecting factors have directly proportional impacts to the investor satisfaction and their importance in order of from the highest to the lowest were: Service Ability, Tangibles and Responsiveness. Basing on the results of the analysis of affecting factors, the study suggested a number of recommendations focusing on improving the affecting factors in order to enhance the investor satisfaction in industrial zones of Thai Nguyen province.
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