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Journal of Global Economics

Journal of Global Economics

ISSN: 2375-4389

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High Impact Factor Political Economy Journals

The political economy frame work illuminates interplay between the internal and external sociopolitical  and economic forces of marketing channels. Framing is the collection and analysis of the data from the retailer informants on channel environments and configuration and decision structure and theoretical model is developed for explaining inter organizational responses to uncertainty and dependence on constraints of the channel environment. Heterogeneity is hypothesized to precipitate complex and fluid channels structures as a means of coping with the uncertainty. In contrast high levels of the variability in the output in environment are expected to the foster and vertical integration and bureaucratization as a means of reducing dependence. Support for both hypotheses is reported and implications for future research are discussed

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Citations: 2175

Journal of Global Economics received 2175 citations as per Google Scholar report

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