Journal of Mass Communication & Journalism

ISSN: 2165-7912

Open Access

Mike Z Yao

Mike Z Yao

Mike Z Yao
Associate Professor, Department of Media and Communication
City University of Hong Kong, Hong Kong


Mike Yao is an Associate Professor in the Department of Media and Communication and the Center for Communication Research at City University of Hong Kong. He holds a PhD in Communication from University of California, Santa Barbara.  Yao′s primary research deals with the social and psychological effects of using of traditional as well as new media technologies. He is also interested in the broad socio-political environment in which interactive media are created and cultivated.

Research Interest

Media effects, Computer-mediated communication and behavior, Social media, Digital advertising

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