Business and Economics Journal

ISSN: 2151-6219

Open Access

Gbadamosi Ayantunji

Gbadamosi  Ayantunji

Gbadamosi Ayantunji
Senior Lecturer
University of East London, London, UK


Dr Tunji Gbadamosi [Bsc (Hons), Msc, PhD, MCIM, FHEA] joined UEL as a Senior Lecturer of Marketing in 2008. He is currently the Chair of the Research and Knowledge Exchange committee and the Programme Leader for Msc International Marketing Management at the Royal Docks Business School. He has also formerly served as the programme Leader for BA Marketing in the School. He holds a BSc in Business Administration (second class upper division) and an Msc. in Marketing from University of Lagos, Nigeria in 1995 and 1998 respectively. He received his PhD in marketing from the University of Salford (UK) in 2008.

Prior to joining the academia, he has worked in the private sector of the Nigerian Business Environment as an Assistant Executive Officer in charge of sales of pharmaceutical and electrical products in a group of companies in Lagos, Nigeria. He started his full-time academic career in 1999 at the University of Lagos, Nigeria where he taught various marketing-related courses like Principles of Marketing, Consumer Behaviour, Promotion, and Sales Management. He has also worked as an Associate Lecturer in various educational institutions both in Nigeria and in the United Kingdom. In Nigeria, Dr Gbadamosi taught at various institutions which include the Nigerian Institute of Management (NIM), and The Chartered Institute of Marketing of Nigeria which is now known as the National Institute of Marketing of Nigeria. In the United Kingdom, he has taught marketing-related courses at the University of Salford, Manchester Metropolitan University (MMU), and Liverpool Hope University. Dr Gbadamosi has supervised several undergraduate and postgraduate projects including 1 PhD student to successful completion. He is curretly co-supervising 4 PhD students and has served as internal examiner for 2 doctoral examinations (1 PhD and 1 DBA). He provides consultancy services to businesses in the areas of SME marketing, Consumer Behaviour, Marketing Communications and Marketing to Children on a regular basis. Dr Gbadamosi is listed in Who is Who in the World.

Research Interest

Marketing, Consumer Behaviour, Promotion, and Sales Management


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