Entrepreneurship & Organization Management

ISSN: 2169-026X

Open Access

Jonathan L. York

Orfalea College of Business at the California Polytechnic State University, San Luis Obispo, USA

  • Review   
    Lean Startup as an Entrepreneurial Strategy: Limitations, Outcomes, and Learnings for Practitioners
    Author(s): John M. York*, Jonathan L. York and Philip Powell

    Purpose: This paper aims to address three core questions: (1) What are the limitations of this methodology and its use as an entrepreneurial strategy?; (2) What are the outcomes associated with using this approach?; and (3) What learnings should practitioners consider when utilizing this approach? Methodology: A review of available peer and non-peer review literature relevant to the lean startup methodology, its limitations (pitfalls, fallacies, problems), and outcomes to address the core questions. Findings: This review identifies limitations with the methodology in several areas−business sector fit, issues associated with customer discovery, experimentation, iterating/pivoting, and the minimum viable products. Limitations may be related to the methodology, the incomplete understanding of its fundamental components, inconsistent (and no.. Read More»
    DOI: 10.37421/jeom.2020.9.285

    Abstract HTML PDF

arrow_upward arrow_upward