Journal of Mass Communication & Journalism

Department of Advertising & Marketing Communication, Faculty of Media and Communication, Imam Mohammad Ibn Saud Islamic University, Riyadh, Saudi Arabia

Publications

• Research Article   
  The Impact of Immediate Sales Promotion Techniques on Brand Recall
  Author(s): Iyad A. Al-Nsour* and Saud A. Al-Sahli
  
  The study aimed to resolve the impact of immediate sales promotion techniques on brand recall. The independent variable divided into three subvariables: price reductions, free samples, and purchasing vouchers. The research population is all foreigner workers in the private sector in Riyadh. A proportional stratification method was used, and the recommended sample size was 387 customers. The study concludes that a statistical impact of free samples on brand recall and there was no impact of immediate techniques on brand recall. Finally, the study presented and recommended a set of marketing implications to develop uses of sales promotion techniques in the retail stores... Read More»
  DOI: 10.37421/2165-7912.2022.12.487

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