Journal of Mass Communication & Journalism

Robert Odey Simon

Publications

• Research Article
  Nigerian Media and Indigenous Cultures Transformation: The Journey So Far
  Author(s): Robert Odey Simon and Besong Eric NdomaRobert Odey Simon and Besong Eric Ndoma
  
  The Nigerian mass media owe their Nigerian peoples the duty of transforming their diverse cultures respectively. Although the task seems thankless and complex, it is indeed rewarding, thankful, worthwhile, easy and simple if willing, committed and functional. The current worrisome state of our indigenous cultures is majorly because the media, that are suppose to duly rouse the peoples to their cultures and generally effect the transformation of these cultures, have simply abandoned their right roles in doing so for the otherwise. Rather, they have resorted to attrition and westernisation, dabbing them variously. This paper calls on Nigerian media to turn a new leave and take up active indigenous cultures transformation roles. Government, schools, parents (families), religious groups, corporate organisations and every individual must all actively join hands with the mass media in their.. Read More»
  DOI: 10.4172/2165-7912.1000317

  Abstract PDF