Journal of Mass Communication & Journalism

Ghulam Shabir

Publications

• Research Article
  The Influence of Interpersonal Communication, Traditional Media, and New Media Sources on Youth’s Voting Behavior; A Study of Pakistan General Election 2013 Campaign
  Author(s): Waseem Iqbal Y and Ghulam ShabirWaseem Iqbal Y and Ghulam Shabir
  
  The study “The Influence of Interpersonal Communication, Traditional Media, and New Media Sources on Youth’s Voting Behavior; A Study of Pakistan General Election 2013 Campaign “conducted to determine the influence of interpersonal communication such as ( Parents, Siblings, friend , religious leader ,celebrities teachers and significant other that which source is more significant in shaping voting behavior of Pakistani youth. Along with interpersonal sources research also found which form of media was effectively play part in voting decision of youth in 2013 general election. This study compares both interpersonal as well as media source to find out which is most effective while election campaign and shaping voting decision of youth. For this study survey method was used, in which self-reported questionnaire compressing forty two questions was distributed among 1000 .. Read More»
  DOI: 10.4172/2165-7912.1000343

  Abstract PDF