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Journal of Mass Communication & Journalism

ISSN: 2165-7912

Open Access

Gene Burd

School of Journalism,
Austin
Tanzania

Publications
  • Research Article
    Fast Food, Families and Advertising as a Cultural Site
    Author(s): Gene BurdGene Burd

    Fast food advertising seeks to persuade fractured families that the atmosphere of home consumption of food can be fused into fast food outlets as part of popular culture. Fast food is niche-marketed as a desirable community ritual with slogans, songs, toys, and architectural décor. This synthesis of studies traces the ties of food, family and home to socialization, gender roles, power, identity, convenience, time, work, civility, nutrition, changes in food production and service, parenting, and the popularity of the car... Read More»
    DOI: 10.4172/2165-7912.1000362

    Abstract PDF

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