Journal of Mass Communication & Journalism

Gayathri Baiju

Publications

• Research Article
  Rice Bucket Challenge: Purpose, Politics and Effects
  Author(s): Gayathri BaijuGayathri Baiju
  
  Today, the difference between the virtual and the real is diminishing. The virtual is becoming real. The best example is Cyber activism, which is identified as a newer kind of activism which conventional protests gets replaced with posting status and sharing one political thought among the cyber users. Before the popularization of new media, agitation takes place by getting down into the streets and protesting using posturing posters on walls, conducting strikes and meetings where a leader speaks to the audience and make them understand the necessity of their protest. But now such a system is completely taken over by a new kind of activism named as cyber activism. Here hour long speeches by the leader is replaced by capsule or character limited tweets or status updates from leaders who until then, were not in mainstream. These leaders even though less known and identified, take the co.. Read More»
  DOI: 10.4172/2165-7912.1000268

  Abstract PDF