Journal of Mass Communication & Journalism

Adebayo Fayoyin

Publications

• Research Article
  Engaging Social Media for Health Communication in Africa:Approaches, Results and Lessons
  Author(s): Adebayo FayoyinAdebayo Fayoyin
  
  Advancements in digital media and communications technology have generated considerable optimism on the role of social media in achieving developmental and public health outcomes globally. The unprecedented availability of digital devices and platforms has also prompted different development institutions to design and implement a range of social media interventions for social and behaviour change. This paper examines how social media are transforming health communication in Africa. Our study demonstrates the existence of an avalanche of interventions using different mobile devices and mobilization approaches in addressing multiple health issues. The interventions target different population groups and are not limited to young people who are considered as the major users and consumers of social media content. However, the study cautions against “new media utopianism” or &ldquo.. Read More»
  DOI: 10.4172/2165-7912.1000315

  Abstract PDF