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Journal of Mass Communication & Journalism

ISSN: 2165-7912

Open Access

Volume 11, Issue 2 (2021)

Research Article Pages: 1 - 9

An Evaluation of the Impact of Community Relations Programmers/Projects on Host Community- Company Relationship

Kingsley Nworgu* and Odenigbo

DOI: 10.37421/2165-7912.2021.11.422

This study was aimed at examining the impact of community relations strategy from the perspective of the community by evaluating a youth empowerment programme implemented by Nigerian Breweries in Awo-Omamma, located in Imo State, South East Nigeria. The study adopted the stakeholder theory of corporate social responsibility and come up with grounded theory known as the opinion swing theory based on the responses of the participants. Responses obtained from the beneficiaries of the youth empowerment programme were evaluated using quantitative and qualitative research designs, using questionnaire copies and interviews to gather data from the critical stakeholders such as the traditional rulers, community leaders, and youth leaders. Findings from the research indicate that the youth empowerment programme redefined the engagement process between the company and the community and provided evidence to support in further studies in strategic community relations in Nigeria beyond the oil industry interventions. Also, there was opinion swing in favour of the Nigerian Breweries plc company based on the positive disposition of the beneficiaries of the empowerment project towards the image of the company which stood at a total score of 86% for positive impression and 76% positive relationship.

Conference Proceeding Pages: 1 - 7

Poverty Trap and the Debacle of Economic Development in Nigeria

Rufus Anthony*

DOI: 10.37421/2165-7912.2021.11.425

In 1973, Gowon the then Head of State of Nigeria proclaimed that money is not the country’s problem, but how to spend it. At that time, Nigeria was awash with oil money accruing to her from the oil boom. Today, Nigeria is regarded as the poverty capital of the world making scholars of development to question what really went wrong; where did the country got it all wrong? It is thus in view of this rapid decline from abundant wealth to chronic borrowers that this study was developed. The study relied on secondary sources of data for information. Thus, the theory of fiscal federalism as developed by K.C Wheare was applied and the findings of the study revealed the political, economic and social structure of the country to be an enforcer of poverty. To this end, the study recommended that if the country is to escape the poverty trap which she finds herself, there must be a complete overhaul of the present structure to allow for more economic flexibility of the constituent unit as the present structure was noted for being too rigid for development.

Case Report Pages: 1 - 3

The Issue of the Use of Open Data and the Responsibility of Modern Journalists

Dr. Honoris Causa Sabah dinHadžialić* and Phuong VI Thi

DOI: 10.37421/2165-7912.2021.11.427

Thanks to the large data source on the Internet, several improvements have also taken place in the working method of the professional journalist. Modern journalists may use software and data on the Internet as part of their news gathering operation. Combining the type of knowledge and data from the Internet with information from journalistic sources involved in the mining phase (authorities, police, and witnesses can carry unparalleled news capabilities) to a partner, Data journalist may also conduct a simple operation of linking and synthesizing between various documents in order to make new discoveries in the work process.

This paper deals with the open data and the duty of the journalist to use it. The emergence of open data sources by governments around the world has made the search for data sources richer. Journalists may make use of open data to find knowledge. How do journalists make effective use of open data to create high-quality media products tailored to the needs of the modern public? We give the answer within the following text.

Research Article Pages: 1 - 12

The Framing of Economic Corruption in Ethiopian Media: Revealing or Concealing?

Tadele Workineh*

DOI: 10.37421/2165-7912.2021.11.424

This study aimed to examine the ‘key framing strategies’ used to depict ‘corruption issues’ in Ethiopian media. A mixed research approach has been employed using qualitative and quantitative content analysis and framing analysis as data gathering and analysis methods. The study focused on two state and two private media. The news stories and articles were gathered in the specified time frame and evaluated using checklists of ‘episodic’ and ‘thematic’ frames. The findings show, the private media mainly applied the ‘episodic framing’ covering specific court reports and custody of individual, but the government media outlets employed ‘thematic framing’ strategy, adding ‘policy discussion’ and ‘news analyses and detailed contexts and public opinions’.

Theory Pages: 1 - 4

Friedrich Kittler and the Reception of French Post-Structuralist Thinking in Germany

Geder Parzianello*

DOI: 10.37421/2165-7912.2021.11.426

Considered one of the most prominent German media theorists, Friedrich Adolf Kittler, even though he personally contests this description, reveals himself as one of the most promising contemporary philosophers of German thought about the media, with wide acceptance in the United States and Europe. This article seeks to recover aspects that are still not very widespread about his biography and thinking in Brazil and presents it from the historical perspective of the reception of the ideas of the so-called French theory in Germany, or post-structuralism, whose matrix faced all kinds of resistance in German universities, and surpassed, in part, by the strength of will of this German intellectual.

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