Arabian Journal of Business and Management Review

Recent advancements in the digital gaming industry have sparked interest in exploring the interplay between online mobile gaming addiction, loyalty, and purchase intention, shedding light on the underlying mechanisms that drive consumer behavior in this immersive virtual realm. This study investigated the influence of addiction on loyalty and purchase intention among Moroccan university students. A quantitative approach was employed, utilizing a 5-point Likert scale survey instrument. The data were analyzed using SPSS Statistics 24 and Smart PLS. A two-step Structural Equation Modeling (SEM) approach was applied to examine direct and indirect effects and test the proposed hypotheses. Additionally, a Multivariate Analysis of Variance (MANOVA) was conducted to compare addiction levels between male and female participants. The findings revealed a positive relationship between online mobile gaming addiction and loyalty, as well as a positive influence of addiction on the purchase intention of in-game mobile applications. These results highlight the importance of emphasizing the need for game developers and operators to carefully consider their engagement strategies and ethical responsibilities. While fostering customer loyalty is essential, the findings raise ethical concerns about the potential exploitation of addiction to increase purchase intention.

Digital marketing is the electronic communication system worn to offer the facility on the way to the market. The intention of the digital marketing is apprehensive with allowing the consumers to interact with the products as a result of the help of various digital media. Thus, digital marketing is a key to success for business to reach its target audience. But it is always challenging task as it gets updated continuously and today digital marketing has geared up an extensive transformation in marketing. Machines with profound learning abilities can acquire digital marketing to innovative heights with their Artificial Intelligence. It has overtaken the conventional advertising blueprint. The main intention of this article is to be familiar with the effectiveness of digital promotion in the ready for action market and the sustainability of digital practices in marketing and the utility of machine learning in digital marketing.

The infrastructure plays an important role in the economic growth of a country. Across different industries the construction industry is one among all which fosters the development of infrastructure. Furthermore, the sprawl of the construction sector facilitates the production of cement. India with 298 million tons in year 2022 became the second largest producer of cement in the world. In India there are 210 large cement plants, from which 32% of cement production is from South India, 20% from North India,15% from west India, 13% from Central India and remaining 20% of the cement production occurs from East India. The production of cement in India during 2011-12 was 223.50 million tons, which has increased to 374.55 million tons in 2022-23. Likewise, the consumption of cement has been significantly increased from 222.37 million tons in 2011-2012 to 375.19 million tons in 2022-23 respectively. India imported the cement with a quantity of 7.52 Lakh tons in 2012 which reached up to 7.27 Lakh tons in 2023. The export of cement in year 2012 was 21.36 Lakh tons and it reached upto 11.66 Lakh tons in year 2022. India imports cement from UAE (330 thousand tons in 2022), Bangladesh (207.1 thousand tons in 2022), Bhutan (195.98 thousand tons in 2022), Oman (73 thousand tons in 2022) and China (3.5 thousand tons in 2022). The countries to which India exports cement are Sri Lanka (350.6 crore tons in 2022), Nepal (203.4 crore tons in 2022), Maldives (178.7 crore tons in 2022), UAE (67.7 crore tons in 2022) and Mauritius (65.4 crore tons in 2022). The cement industry is one of the major industry in India which is contributing the national economy directly and indirectly. In order to sustain this industry, the Govt. of India is approving different investment schemes.

This paper aims to investigate the impact of managerial ownership on the stock price volatility in China by considering corporate transparency as a mediator. By analyzing data from 558 Chinese listed companies between 2016 and 2020, empirical results from a multiple linear regression model show a positive correlation between managerial ownership and corporate transparency. The results also provide the evidence that the negative correlation between managerial ownership and stock volatility is more (less) pronounced in companies with less (more) transparency. Enterprises should cooperate with financial analysts to increase corporate transparency. Individual investors can analyze the market performance by examining the company’s equity structure, the number of cooperative analysts, and the number of research reports so as to provide more reliable basis for investment.

The study included 1500 Himachal Pradesh residents of Shimla and Solan cities. The study sample was selected using convenience sampling, and a structured questionnaire was employed to collect data. Descriptive and inferential data analyses were performed. Appropriate statistical tools were used to achieve the study's objectives and hypotheses, such as Confirmatory Factor Analysis (CFA), reliability analysis, validity analysis, mediation analysis, moderation analysis, Structural Equation Modelling (SEM), t-tests, ANOVA, etc. Online shopping awareness positively affects fashion product buying decisions, establishing a substantial association.

This study investigates the impact of International Financial Reporting Standard No. 9 (IFRS 9) on the credit portfolios of Egypt’s Big-5 banks. Implemented to enhance transparency and financial stability, IFRS 9 introduces significant changes in financial reporting, particularly concerning the classification and measurement of financial instruments and Expected Credit Loss (ECL) provisioning. By analyzing financial data pre and post-implementation, this research evaluates how IFRS 9 has influenced credit risk management, financial performance and overall credit quality in Egypt’s major banking institutions. The findings reveal that IFRS 9 has led to more accurate credit risk assessment and provisioning practices, impacting profitability and regulatory compliance. This study contributes to the understanding of IFRS 9’s role in shaping financial stability and offers insights into its broader implications for financial reporting and banking performance in emerging markets.