Brief Report - (2025) Volume 15, Issue 1
Received: 01-Feb-2025, Manuscript No. jbmr-25-168478;
Editor assigned: 03-Feb-2025, Pre QC No. P-168478;
Reviewed: 17-Feb-2025, QC No. Q-168478;
Revised: 20-Feb-2025, Manuscript No. R-168478;
Published:
28-Feb-2025
, DOI: 10.37421/2223-5833.2025.15.606
Citation: Fujimoto, Giulia. “Digital Transformation Strategies for Improving Customer Engagement in Retail Sector.” Arabian J Bus Manag Review 15 (2025): 606.
Copyright: © 2025 Zieliński M. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution and reproduction in any medium, provided the original author and source are credited.
One of the most distinguishing features of Islamic banking that affects customer satisfaction is its ethical foundation. Islamic banks operate under a set of religious and moral principles, including the prohibition of interest, avoidance of uncertainty (gharar), and investments in socially beneficial ventures. Customers who are religiously inclined often express greater satisfaction with Islamic banking because it aligns with their spiritual values and fosters a sense of moral responsibility. Conversely, conventional banking, while devoid of religious limitations, focuses more on financial innovation, flexibility, and return on investment, which appeals to customers seeking maximized financial gains. Thus, while Islamic banks may score higher in ethical alignment and social responsibility, conventional banks often perform better in terms of profit-driven customer expectations.
Service quality is another critical factor influencing customer satisfaction in both banking systems. Conventional banks, with their longer history and broader global footprint, generally have more developed infrastructure, advanced technological platforms, and extensive product diversification. These features contribute to faster transaction processing, more comprehensive digital banking services, and greater financial accessibility, leading to higher satisfaction levels among tech-savvy and convenience-oriented customers. Islamic banks, although growing rapidly, still lag in certain technological and operational areas, particularly in regions where the Islamic banking infrastructure is relatively nascent. However, some studies indicate that customers appreciate the personalized attention, trust, and customer-centric culture often found in Islamic banks, which can offset technological limitations in customer perception.
Transparency and financial disclosure play a pivotal role in shaping customer trust and satisfaction. Islamic banks are expected to maintain a high degree of transparency due to their ethical mandates and risk-sharing principles. They must clearly communicate the terms of financial contracts, profit-loss sharing ratios, and the purpose of investments. This clarity fosters trust among customers who value openness and ethical financial dealings. On the other hand, conventional banks, driven by commercial competition, are often more secretive or complex in their financial disclosures. While they are regulated to maintain certain transparency standards, the perception of profit-seeking can sometimes diminish trust among more ethically or socially conscious clients Islamic banks may hold an advantage in trust-related satisfaction metrics [2].
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