Somanath Sarangi* and Jayakishan Meher
Digital marketing is the electronic communication system worn to offer the facility on the way to the market. The intention of the digital marketing is apprehensive with allowing the consumers to interact with the products as a result of the help of various digital media. Thus, digital marketing is a key to success for business to reach its target audience. But it is always challenging task as it gets updated continuously and today digital marketing has geared up an extensive transformation in marketing. Machines with profound learning abilities can acquire digital marketing to innovative heights with their Artificial Intelligence. It has overtaken the conventional advertising blueprint. The main intention of this article is to be familiar with the effectiveness of digital promotion in the ready for action market and the sustainability of digital practices in marketing and the utility of machine learning in digital marketing.
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